Articles can be your most effective traffic generating tools as long as they are impacting and highly informative.
Here's what you need to do: 1.
Stick with facts.
Building a great reputation online can take years and you don't want to ruin this by just feeding your readers with unfounded data.
Make sure that your articles are factual so you can avoid misleading your target audience.
2.
Research.
Take time to check at least a couple of reputable sites before you write your articles.
Obtain relevant data that your readers will be happy to know about.
Interview other recognized experts if you must.
Don't leave any stone unturned so you can better educate your readers.
3.
Outline.
It's better if you plan your content before you start writing.
List down the data you have in hand and figure out the best way to present them on your articles in such a way that they'll build interest among your readers.
4.
Use keywords.
These will not only make your articles searchable but they'll also help you target the emotions of your readers.
Place your keywords on your titles and a few times all throughout your content.
Ensure that you limit your keyword usage to avoid penalties from Google.
5.
Talk to your readers.
Use conversational tone to put your readers at ease.
These people must feel that they are having a great conversation with someone who is knowledgeable and not having a boring lecture from a college professor.
6.
Proofread.
Check your articles and make sure that they are free from grammar and spelling errors.
Also, take time to improve the overall flow of your content when and as needed.