Wooden door and window industry will still maintain a positive trend of development this year, and many manufacturers are optimistic about the future development of wooden door and window industry. Many wooden door and window manufacturers have been talking much about the market pressure and hold that it is very difficult to make a living in the fierce market competition. Although the market competition of wooden door and window becomes more and more intensified, many wooden door and window manufacturers still choose to speed up the pace of expansion, or shift positively to enter into the market of second city, or extend product lines in order to enhance the marketing and sales. Wooden door and window still has huge potential for development, as well as the motivated pressures.

Young individuals have increased requirements for consumer markets

Wooden door and window industry is divided into two main types of consumers, and the one is home improvements, which consumers are high end users. The other one is the two young people who are the first time to buy house, and this kind of consumers are about to buy a small apartment. As a result, wooden door and window manufacturers still possess their own space of living to develop.

Rural market has large potential for consumer channels

Wooden door and window of competitive brands in the market in the city are of quite a lot of pressure. But we know that there are a lot of wood doors and building materials manufacturers started to crack the market of three or four tier cities, which can provide a way out for the stressful wooden door and window manufactures. As Chinese government has accelerated the pace of urban construction and energy-saving in the Central Economic Working Conference, the real estate industry is also active in speeding up the release of new housing projects in second-tier cities that brought more business opportunities. Industry insiders believe that there exist more market opportunities in the rural market. Last year a large rush of wooden door and window manufacturers entered into the rural market, or even expands into the rural market through the project of wooden products going rural.

There will be the industry standards for wooden door and window manufacturers have to follow

In December in 2013, the industry standards for the wooden door and window have been released and put into implementation. That is to say, Chinese wooden door and window manufacturers will stride forward a more standardization, large-scale proportion line, and more professional mass production to overcome all obstacles to get bigger development space.