Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but how do you determine your brand valuation?

There are several methods to use when it comes to determine the value of your brand and I think it's fair to say that brand valuation can really be more of an art than a science, but it can help in identifying and developing the value proposition behind your brand.


Just look at the top five brands in the world and their valuation

• Apple                   $104.3 billion
• Microsoft             $56.7 billion
• Coca-Cola            $54.9 billion
• IBM                        $50.7 billion
• Google                  $47.3 billion

Brand can often be seen as something intangible and it's difficult for people to understand the value that brand brings into a company.  As you can see strong brands carry a great deal of value.   Learn how to calculate your brand's value.

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