There are writers and there are effective writers who would make sure that whatever they have written about your services they will be heard.
The two kinds of writers seem to vary in quality rather than quantity.
Make sure that you belong to the latter kind since this is the way to address your customers and tell them that what you are offering is the best in the market.
If you still ask why improving your article writing is the most important stage to graduate with flying colors then the answer lies on your technique of writing it and the technique in getting it sent across.
Opt for sites wherein you could share your content through updates, newsletters and even advertisement or so-called banner ads.
This way, you will be in the front line of the website and this would really spark some interest most especially with the right kind of people.
Be sure the answer on why to improve your article writing begins with you at the top of mind.
You should maintain that trend of interest in a potential and wandering customer to get hooked with what you have to say.
Do not lag behind with your articles since once you have sent the first couple of series of your newsletter, your customers would want to know more.
It is but alright to lead them on but remember not to keep them hanging.
In this light, it would be best if you knew what cohesion is all about.
So do not break the flow.
Keep your customers wanting for more and waiting for the next issue to arrive.