Since the dawn of Google Penguin, practicing local SEO has taken the internet by storm. If you haven't noticed, Google, Bing, Yahoo, and other search engines have implemented a location feature - so now, if you search for 'hardware stores,' the first few results will be local results. There's no denying that that's pretty cool, especially for local businesses. So how can you take these methodologies into consideration when formulating your search engine optimization strategy? Well, there are a number of ways to take advantage of geo-targeting, but today we're going to discuss the different ways to market locally.
Social media is incredibly important when it comes to local SEO services. Some of the most visited websites are social networking sites, so if you utilize them, your site's levels of exposure will be significantly heightened. People near and far will be linked back to your site if you get enough shares, but by searching for local friends on FaceBook or using Twitter to help you find nearby users to follow, you are expanding your local market. Then, all you have to do is create interesting content that your new friends and followers will want to share.
Audio-video marketing is an innovation that is rising in popularity. YouTube videos and Podcasts spread like wildfire on the internet, especially if they are particularly funny or interesting. You've probably hit the 'share' button quite a few times when seeing a video on FaceBook -- think about how many other people have as well. It's a novel way to get others to recognize the name of your company and most hosting websites will provide opportunities for optimization. Make your username on the host site the same as your website's name, and link to it in the description. Also mention the link at the end of the audio or video for maximum exposure. When it is shareable, your business name will be seen that many more times, and your ranking will be improved.
Finally, creating relationships with other reputable websites is chief. If your content is relevant, useful, and well-liked, they will be compelled to share it with their own following, and vice versa. This helps you to gain visitors who are genuinely interested because they trust the opinion of the site they already visit. It's particularly useful for employing local SEO services [http://www.squidoo.com/seo-made-easy-local-seo-services] because other local companies will have customers from the same area. Google also recognizes links from other websites as "genuine" and values them more, so it will definitely be reflected in your webpage's ranking.
Social media is incredibly important when it comes to local SEO services. Some of the most visited websites are social networking sites, so if you utilize them, your site's levels of exposure will be significantly heightened. People near and far will be linked back to your site if you get enough shares, but by searching for local friends on FaceBook or using Twitter to help you find nearby users to follow, you are expanding your local market. Then, all you have to do is create interesting content that your new friends and followers will want to share.
Audio-video marketing is an innovation that is rising in popularity. YouTube videos and Podcasts spread like wildfire on the internet, especially if they are particularly funny or interesting. You've probably hit the 'share' button quite a few times when seeing a video on FaceBook -- think about how many other people have as well. It's a novel way to get others to recognize the name of your company and most hosting websites will provide opportunities for optimization. Make your username on the host site the same as your website's name, and link to it in the description. Also mention the link at the end of the audio or video for maximum exposure. When it is shareable, your business name will be seen that many more times, and your ranking will be improved.
Finally, creating relationships with other reputable websites is chief. If your content is relevant, useful, and well-liked, they will be compelled to share it with their own following, and vice versa. This helps you to gain visitors who are genuinely interested because they trust the opinion of the site they already visit. It's particularly useful for employing local SEO services [http://www.squidoo.com/seo-made-easy-local-seo-services] because other local companies will have customers from the same area. Google also recognizes links from other websites as "genuine" and values them more, so it will definitely be reflected in your webpage's ranking.
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