When you think of online marketing success, you should also think of making your website accessible to all and sundry. As a business owner, you should not limit your market to certain segments of users. You will indeed have a target market, but then, the trick is to look beyond the obvious.
Here lies the importance of web accessibility, the practice of creating websites that are usable for all kinds of Internet visitors. It is a type of design wherein a person's physical and mental disabilities are taken into account. Most of the web development companies ignore this aspect of designing, and come up with HTML coding that helps neither the user nor search engines.
To get more visitors to your website, you have to make it accessible by including utilities for visually handicapped users as well. Make use of text-to-speech software and replace images with alternate text. Whilst making these changes, name the URLs properly and also take care of the navigation aspect of the site.
And, to appeal to more search engines, you need to clear out all chances of confusion with regard to coding. Poorly coded and unnavigable sites are unlikely to be crawled properly by search engine spiders. Therefore, you stand the risk of losing out on high rankings on SERPs.
As a designer, do not rely completely on video and audio elements as information conveyors. Some of your users might have speech or visual impediments, and therefore it becomes extremely difficult for you to impart a message in the desired manner.
It is not advisable to expect that users will install certain hardware or software on their systems specially to access your web pages. You are the one who needs to ensure that they get to visit each section of your site without any hassles. These visitors will ultimately bring in the moolah; do not let them turn away from your site because of these hindrances.
When it comes to web design and development [http://www.epurplemedia.co.uk/web-designing-development.html], always have an alternative to elements or features that might create problems. Allow for enlargeable text sizes, and colour your links in such a way that they can be easily differentiated from the content matter on a page. Use coding that allows users to navigate a page without the mouse.
The main purpose of web accessibility is to help users access a site despite all sorts of problems. As a developer, the onus of doing this tough task lies on you.
Here lies the importance of web accessibility, the practice of creating websites that are usable for all kinds of Internet visitors. It is a type of design wherein a person's physical and mental disabilities are taken into account. Most of the web development companies ignore this aspect of designing, and come up with HTML coding that helps neither the user nor search engines.
To get more visitors to your website, you have to make it accessible by including utilities for visually handicapped users as well. Make use of text-to-speech software and replace images with alternate text. Whilst making these changes, name the URLs properly and also take care of the navigation aspect of the site.
And, to appeal to more search engines, you need to clear out all chances of confusion with regard to coding. Poorly coded and unnavigable sites are unlikely to be crawled properly by search engine spiders. Therefore, you stand the risk of losing out on high rankings on SERPs.
As a designer, do not rely completely on video and audio elements as information conveyors. Some of your users might have speech or visual impediments, and therefore it becomes extremely difficult for you to impart a message in the desired manner.
It is not advisable to expect that users will install certain hardware or software on their systems specially to access your web pages. You are the one who needs to ensure that they get to visit each section of your site without any hassles. These visitors will ultimately bring in the moolah; do not let them turn away from your site because of these hindrances.
When it comes to web design and development [http://www.epurplemedia.co.uk/web-designing-development.html], always have an alternative to elements or features that might create problems. Allow for enlargeable text sizes, and colour your links in such a way that they can be easily differentiated from the content matter on a page. Use coding that allows users to navigate a page without the mouse.
The main purpose of web accessibility is to help users access a site despite all sorts of problems. As a developer, the onus of doing this tough task lies on you.
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