Why Every Internet Marketer Needs to Know How Alexa Works
If you are not familiar with Alexa, you should be.
This popular website ranking tool is owned by Amazon and carries a lot of clout.
Alexa works by having individuals install the Alexa tool onto their computer.
Once this toolbar is installed, users are tracked and their habits are used to create website rankings.
A natural question is why would someone install the Alexa toolbar? In exchange for coughing up all of that information, users gain instant access to the Alexa ranking of any website they are visiting.
The way this works is that the Alexa toolbar will note the ranking of all webpages that a user visits.
You may have already discerned that Alexa could be a useful tool for any Internet marketer or Internet entrepreneur.
The bottom line is that Alexa will give you a rough idea of how much traffic is flowing into your site, but you must remember that it truly is just a rough idea.
Alexa works much like the Nielsen rating systems for television.
Thus, it is very far from perfect.
Clearly, not every Internet user has the Alexa toolbar on his or her computer, just as only a few homes have Nielsen monitoring boxes.
Alexa bases their ranking off how much time a visitor spends on a site, how many pages they visit, and so forth.
While the painted picture of your traffic might not be perfect and the system as a whole is most definitely limited and flawed, Alexa can still be a valuable tool for Internet marketers to use to measure their overall traffic.
Just don't depend on it too much! It wouldn't be prudent to use your Alexa ranking as your only measure of success.
If by some fluke you are making money and have a relatively low Alexa ranking, then you should obviously be more interested in your overall earnings.
I like Alexa because it's another example of a free site that can be used to help Internet marketers.
A few years ago, in 2007, I lost the successful mortgage brokering business I had created from the ground up.
I was forced to set off in a new path, and I was lucky enough to find Internet marketing.
Now I am financially independent once more and I have learned a lot.
I used my background as a yoga instructor and avid mediator to help me chart my course and think calmly about my problems.
One of the observations that I made was to use as many of the free tools that you have at your disposal.
Do that and you will increase your chances of success!
This popular website ranking tool is owned by Amazon and carries a lot of clout.
Alexa works by having individuals install the Alexa tool onto their computer.
Once this toolbar is installed, users are tracked and their habits are used to create website rankings.
A natural question is why would someone install the Alexa toolbar? In exchange for coughing up all of that information, users gain instant access to the Alexa ranking of any website they are visiting.
The way this works is that the Alexa toolbar will note the ranking of all webpages that a user visits.
You may have already discerned that Alexa could be a useful tool for any Internet marketer or Internet entrepreneur.
The bottom line is that Alexa will give you a rough idea of how much traffic is flowing into your site, but you must remember that it truly is just a rough idea.
Alexa works much like the Nielsen rating systems for television.
Thus, it is very far from perfect.
Clearly, not every Internet user has the Alexa toolbar on his or her computer, just as only a few homes have Nielsen monitoring boxes.
Alexa bases their ranking off how much time a visitor spends on a site, how many pages they visit, and so forth.
While the painted picture of your traffic might not be perfect and the system as a whole is most definitely limited and flawed, Alexa can still be a valuable tool for Internet marketers to use to measure their overall traffic.
Just don't depend on it too much! It wouldn't be prudent to use your Alexa ranking as your only measure of success.
If by some fluke you are making money and have a relatively low Alexa ranking, then you should obviously be more interested in your overall earnings.
I like Alexa because it's another example of a free site that can be used to help Internet marketers.
A few years ago, in 2007, I lost the successful mortgage brokering business I had created from the ground up.
I was forced to set off in a new path, and I was lucky enough to find Internet marketing.
Now I am financially independent once more and I have learned a lot.
I used my background as a yoga instructor and avid mediator to help me chart my course and think calmly about my problems.
One of the observations that I made was to use as many of the free tools that you have at your disposal.
Do that and you will increase your chances of success!
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