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How to Market Your Business Online: How To Get Links To Your Site

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Once you have an established a website online, you are going to want to start promoting it. You will want to promote your site to get links to your site on other websites. There are different types of links that you should be aware of before you begin.
One Way Links - These are links from one website to another that does not involve a return link back. These are the most desirable types of links because search engines favor these types of links when they rank a website.
Reciprocal Links - These types of links are when two websites exchange links with each other. While it is preferable that the two websites be related to the same subject, you will see that this is not always the case.
If you choose this method, you should add a link to the other site before you send them an email asking them to return the favor by adding your site. In your email politely ask them if they would be interested in a link exchange. Provide them with the link to where they can find their site on yours as well as information they need to link back to you.
Natural Links - These are the types of links that you will receive when someone discovers your site and decides to link to you because they like your website. These types of links are also known as organic links are very valuable. You can encourage these types of links by adding a page to your site called "Link To Us" which has code that they can copy and paste on their website to link to you.
Paid Links - These are the types of links that you are going to pay for to be listed on a website. There are different types of directories online that may charge you to be included. If you are going to pay for a link, be sure that you are paying for your link to be included on a site that is related to your own.
You are going to be trying to get links to your site for the lifetime of your site. As your site becomes listed on sites, you will start to gain link popularity that you will want to keep. By continually getting links to your site, you are going to ensure that you are always getting a flow of visitors to your website.
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