So, how do I track the bulk of my important traffic?I say important because since this method is time consuming to set up, I do not use it for all sources of traffic, but rather for all sources which I believe offer opportunities to significantly improve ROI by tracking carefully.
Basically what I do is I set up individual ad tracking web form code using my autoresponder service (I use aweber, which makes it very easy to do, and I recommend aweber if you choose to implement this method of testing), and create a different tracking form for each individual tracking source.
You can do this as broad as having a different tracking code for each general traffic source, or you can take it quite deep:I have one set of 39 different tracking code forms to track the 39 different article categories to which I submit articles.
This allows me to determine my traffic per article category, for the purpose of dropping categories in the future which are underperforming, and beef up article writing in categories that are performing well.
Once I have created the tracking forms, I will create an individual landing page for each one of the traffic sources.
In my case, each landing page is a squeeze page, as I operate my web business using the list building web business model, which, the way I run it, requires all visitors to my web site to become subscribers of one of my lists before they are exposed to one of my sales letters or products for purchase.
(A landing page is the first page that a visitor will come to when they get to your web site).
This process is actually much easier than it sounds.
Once I have created the first landing page, I simply rename and save each additional version, adding in the new tracking web form from aweber before I save each new version.
It took me less than one hour to create all 39 versions of the squeeze page I am using for article category tracking.
My aweber autoresponder stats allow me to see exactly how many visitors I get from each source, and they also calculate for me how many of those visitors become subscribers, and they calculate a conversion rate for me.
The second advantage to using this method is that when someone makes a purchase with me, I can look up that individual in aweber to determine which initial landing page they came into my system on.
This allows me to evaluate each traffic source, not just by traffic, or by subscribers, but by how much money the average person spends depending on the traffic source.
This of course allows me to increase the traffic from sources that are profitable, and identify losing traffic sources, so that I can eliminate them.
Basically what I do is I set up individual ad tracking web form code using my autoresponder service (I use aweber, which makes it very easy to do, and I recommend aweber if you choose to implement this method of testing), and create a different tracking form for each individual tracking source.
You can do this as broad as having a different tracking code for each general traffic source, or you can take it quite deep:I have one set of 39 different tracking code forms to track the 39 different article categories to which I submit articles.
This allows me to determine my traffic per article category, for the purpose of dropping categories in the future which are underperforming, and beef up article writing in categories that are performing well.
Once I have created the tracking forms, I will create an individual landing page for each one of the traffic sources.
In my case, each landing page is a squeeze page, as I operate my web business using the list building web business model, which, the way I run it, requires all visitors to my web site to become subscribers of one of my lists before they are exposed to one of my sales letters or products for purchase.
(A landing page is the first page that a visitor will come to when they get to your web site).
This process is actually much easier than it sounds.
Once I have created the first landing page, I simply rename and save each additional version, adding in the new tracking web form from aweber before I save each new version.
It took me less than one hour to create all 39 versions of the squeeze page I am using for article category tracking.
My aweber autoresponder stats allow me to see exactly how many visitors I get from each source, and they also calculate for me how many of those visitors become subscribers, and they calculate a conversion rate for me.
The second advantage to using this method is that when someone makes a purchase with me, I can look up that individual in aweber to determine which initial landing page they came into my system on.
This allows me to evaluate each traffic source, not just by traffic, or by subscribers, but by how much money the average person spends depending on the traffic source.
This of course allows me to increase the traffic from sources that are profitable, and identify losing traffic sources, so that I can eliminate them.
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