Advertising in India is at the threshold of some major changes. Be it Airport advertising india, Delhi Metro Advertising or any other medium, the scenario is set for some major changes with plans for development in the pipeline. Also, in the face of new consumer acquisition being the need of the hour, investing in a diverse range of Advertising Media becomes an important aspect. Here is an analysis on how some of the mediums are mostly likely to change in the coming years.

Airport Advertising
The most popular means of Advertising in India for the top brands, Airport Advertising is set to welcome newer audiences from a wider range of audience segments. India's 12th Five Year Plan has extensive sections for creation of newer airports in the Tier II and Tier III cities. This would not only mean newer avenues to invest, but also newer audiences waiting to be impressed. These new airports will cause further boom in the low cost airlines. Thus, the audience segment, which has already been punctuated by the upper middle class, is all set to include the entire middle class. This would mean that the SEC A and AB+ audience, which the medium is known for, will soon be joined by the other socioeconomic classes. Airport Advertising Agencies in India are preparing to welcome a host of new clients from industries whose target audiences lie in these classes.

Delhi Metro Advertising
The completion of phase III and phase IV of DMRC's expansion plans will not only expand the area of the metro network, but also provide more connecting stations. The new connecting stations and lines have been planned to reduce the congestion in some of the major metro stations. The reduction in congestion will result in an increase in the comfort level of the commuters. Thus, DMRC Advertising is not only looking at increases in the audience base, but also in bettering the situation for those at the current stations. A Metro Ad Display will have better scope of attracting and influencing commuters in a calmer state of mind. Thus, we are looking at more local brands at the new metro stations to be included and higher impact of the Ad Displays.

Mall Spaces
The early part of the twenty-first century saw a boom in the Mall Industry. Malls cropped up at every nook and corner but not all were able to sustain business. However, the ones that are doing well employed intelligent strategies like memberships for the shoppers. What the Malls have tried to do is form a faithful group of shoppers. The discounts and numerous other offers have started bearing fruit and we often see buyers flash their membership cards at the time making payments. Buying Mall Spaces will now result in acquiring viewership before an audience who are faithful consumers. Impressing an audience at points of sales, of which they are already patrons, is bound to boost the sales.

Outdoor Advertising
Development works have resulted in better sites for Outdoor Advertising. A cleaner and more organized structure results in better opportunities for High Impact Ads. A site on a cleaner bridge or at a cleaner market place is bound to attract more attention and make for an easier read. With the infrastructure of more cities being planned to be brought to the levels of major cities, the OOH Industry is set to create innovative ads.

The hopes and aspirations of the audiences change with time. Since Advertising is the medium through which brands impress their audiences, it needs to stay updated on the latest happenings in the respective mediums. What works in a controlled environment of an airport may not work in the environment of a market place. Since the changes in all the mediums cannot always be anticipated correctly, it is better to invest in more than one medium and avoid putting all the eggs in the same basket.