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Hass Property Index Heralds Start Of Kenyan Internet Content Race

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The craze to become the dominant owner of content in the highly lucrative Kenya property sector took another positive step in the right direction. Leading Real Estate Agent, HassConsult in conjunction with IT specialist Jenga Web Ltd have developed a measure for Kenyan Property Prices. In a carefully planned approach, they have signified intent by analyzing Developed property first, covering the much talked about Kenyan Apartment boom of 2007 and 2008 respectively. The research project is in its final stages and the next quarters release on 8th April 2010 should include for the first time for let trends and the much awaited Homes with Land, which is expected to show continued growth. Propertyleo, the countries leading Real Estate website with over 1400 property posts and 30 Agents listed is in full support of the indexes and welcomes the debates it has sparked amongst business commentators.

Propertyleo agrees with the Hass Index findings that the market has cooled and stabilized, although as Nairobi housing stock increases demand for Prime Land sites with potential development opportunity will remain high. Another insight that people want answering is has over supply of Townhouses and Apartments made renting any cheaper? One key known outcome of the so called Apartment boom is that it literally drove quality standards through the roof. The wide choice of fitted kitchen and bathroom designs being offered and off-plan price saving packages means that buyers have real negotiation power when talking to developers. A holding deposit of 30 percent is usual to secure your dream home or investment. While many Kenyans still wait till the last stone is cast, the more adventurous amongst us opt for inputting to the design and finishing of their property acquisitions.

Propertyleo has also had to keep in the internet content race with On-line hotels and Holiday Letting section being launched in a New LOOK Propertyleo redesign. The site, now 1 year is ready to progress to the next level with Search Engine Optimization (SEO) and delivering the best results for emarketing customers remaining the focus. Propertyleo welcomes many new real estate website competitors to the property scene. Choice, reliable information, ability to contact Agents directly and impartially written Articles remain paramount to the sites property portal ambitions. With SEO, propertyleo has broken into Google page 1 ranking on many key words but significant challenges still remain. This is mainly due to the professionalism of our competitors who actively also aggressively SEO their sites.

Cost of content remains high as partnerships and alliances develop. Early lessons of the 1990s internet revolution highlighted the need for working with like minded professional companies with the aim of offering seamless holistic products and services. E payment systems with Banks and commercial websites are becoming ever more prominent as Kenyans embrace the new online world with confidence, knowledge and security. Most people agree that 1 in 5 Kenyans are regularly using the internet with this figure due to double over the next few years. Website owners have a key role to play in this transformation, making the virtual playground available to Kenyans reputable, easy to access and keeping it fun and informative. Home grown websites that accurately reflect Kenya today deserve traffic, marketing revenue and continued success. As website owners we have to remember that we are only as good as the last visitors click and ease of navigation, modern graphic design, useful applications and SITE CONTENT is everything.
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