There is so much to consider in finding a person suitable to spend time alone with your children; just as there are important considerations necessary when finding a person to act as the voice of your company.
A good babysitter, much like a good social media manager needs to be attentive, skilled and able to follow directions.
You wouldn't trust just anyone off the street to take care of little Suzy and Bobby.
You want someone who is responsible enough to know what to do when things go wrong.
Picking a new media manager should be like picking a babysitter.
Whomever you choose to act on your behalf through new media venues needs to know what they are doing.
There should be a clear understanding of precisely what their duties include.
Just as you would leave detailed instructions with a babysitter on how to best care for your children, your company needs to provide a point person that communicates on a consistent basis with your new media manager.
It is important to communicate what is currently happening in order for this person to disperse relevant information in a timely manner.
The right person for the job will know how to head off customer complaints and problems by acting as a P.
R.
rep for you.
This can be done by tracking down negative comments or feedback that may be out there and quickly directing to your customer service division to solve the issue at hand.
Having someone responsible and attentive on your team that you can trust to do the job right is invaluable because this allows you to focus on your job.