In this article will be looking at geographical-based features within social media networks so called "check ins".
In particular the one that could in my opinion cause a little revolution in Hospitality digital marketing - Facebook Places.
Facebook places Facebook with its user base is the major player in social networks and hoteliers ought to keep an eye on its features.
Especially, on its relatively new feature the Facebook Places that represents an enormously powerful marketing opportunity.
Claim your business at Facebook Places It makes a good sense to claim your business so that none else can even if you're not planning to utilize it for marketing purposes at the moment First of all you need to know that places in Facebook database are created either by Facebook itself or people through their smartphones.
1.
In order to claim it first you have to check into it with your smartphone (if none else has done it before), after your being checked in for the first time places site will be created by a Facebook.
2.
Now, you need to log into your personal Facebook account, type the name of your property into the search box, your property site should pop up.
3.
At the bottom of the page you will find a "is this your business" sign, click through you will be able to proceed with the verification there.
Facebook places creates a buzz around your place by sharing check in notification news feeds walls, check in also appear in "here now" to friends and others who are also checked in.
This Facebook places features directly invite potential customers to your hotel for free - a marketing opportunity that cannot be missed.
Similarly to Foursquare, Facebook offers a possibility to give out discounts and specials for people who checked in at your place.
Thus encourage people to check in with Facebook Places at your hotel/restaurant/bar.
This little bit of extra brand awareness will help give you an edge when trying to pack in the paying customers Watch 3 ways to encourage ppl to check-in with you.
Encouraging your staff to check-in If you're running sort of service specialized hotel and your customers are mainly local based it makes a good sense to encourage your staff to "check in".
Merging your Facebook places page with Facebook Fanpage.
You will be tempted to merge your Facebook place page with your existing Facebook Fan page.
However, you have a good custom Fanpage with custom welcome page, review tab, incorporated reservation system do not merge them, you will lose all your custom tabs.
A merge cannot be undone.
Hopefully this issue will be solved in the future.
Discover more ways to
In particular the one that could in my opinion cause a little revolution in Hospitality digital marketing - Facebook Places.
Facebook places Facebook with its user base is the major player in social networks and hoteliers ought to keep an eye on its features.
Especially, on its relatively new feature the Facebook Places that represents an enormously powerful marketing opportunity.
Claim your business at Facebook Places It makes a good sense to claim your business so that none else can even if you're not planning to utilize it for marketing purposes at the moment First of all you need to know that places in Facebook database are created either by Facebook itself or people through their smartphones.
1.
In order to claim it first you have to check into it with your smartphone (if none else has done it before), after your being checked in for the first time places site will be created by a Facebook.
2.
Now, you need to log into your personal Facebook account, type the name of your property into the search box, your property site should pop up.
3.
At the bottom of the page you will find a "is this your business" sign, click through you will be able to proceed with the verification there.
Facebook places creates a buzz around your place by sharing check in notification news feeds walls, check in also appear in "here now" to friends and others who are also checked in.
This Facebook places features directly invite potential customers to your hotel for free - a marketing opportunity that cannot be missed.
Similarly to Foursquare, Facebook offers a possibility to give out discounts and specials for people who checked in at your place.
Thus encourage people to check in with Facebook Places at your hotel/restaurant/bar.
This little bit of extra brand awareness will help give you an edge when trying to pack in the paying customers Watch 3 ways to encourage ppl to check-in with you.
Encouraging your staff to check-in If you're running sort of service specialized hotel and your customers are mainly local based it makes a good sense to encourage your staff to "check in".
Merging your Facebook places page with Facebook Fanpage.
You will be tempted to merge your Facebook place page with your existing Facebook Fan page.
However, you have a good custom Fanpage with custom welcome page, review tab, incorporated reservation system do not merge them, you will lose all your custom tabs.
A merge cannot be undone.
Hopefully this issue will be solved in the future.
Discover more ways to
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