Email marketing is how you're going to make an impact in your business.
Without it, it is hard to succeed on the internet, so it is good to take the necessary steps in order to really market your business the way you are meant to.
If you don't use the methods you have available to market, then you're not going to be able to achieve what you want to achieve, so here is what you want to do:

• You want to build an email list.
  You're going to do this by putting an opt-in list on your blog and on your website.
  This is how individuals are going to voluntarily be added to your list.
  

• You're going to utilize bulletin systems on social networking sites.
  What this means is you're going to post bulletins that say things such as, "Join our mailing list to get the latest.
  " Maybe you want to offer something free such as an eBook download.
  

• You need an auto-responder to send out emails to your entire list at once.
  This way you don't have to send out the emails all at once.
  

Once you have your list, you are going to construct emails that have graphics in them and they're going to be exciting to read.
Try your best to personalize them if you're going to send them out individually.
Just make sure the content isn't boring or your email marketing endeavors are not going to work for you.
That would mean you wasted your time and could have been marketing some other way.
Whichever way that would be, it wouldn't be as effective as email marketing.