With social media users continuing to rise, direct sellers will be amiss if they don't consider utilizing these media.
Facebook and Twitter are the two most popular social networking sites based on sheer number of users, so it's practically a given that direct sellers have profiles and accounts there.
But if there's one site that's not given too much attention but can actually benefit you a lot, it's LinkedIn.
LinkedIn is a social networking site for professionals and businesses.
Unlike Facebook and Twitter, which is sometimes filled with nonsensical posts and silly updates, LinkedIn is really for professional users to connect, interact and help each other out.
When you post a question in LinkedIn, you're sure to get excellent, informative replies that can really give you the answers to your questions.
So how exactly can direct sellers use LinkedIn in their business? What are the different things you can do? 1.
Network with other professionals LinkedIn makes it easy to connect with fellow professionals and find new leads.
You can easily search by title and industry to find contacts you want to interact with.
And if you have a connection with that person, even a 2nd or 3rd degree one, so much the better.
This helps you build trust more easily since you know similar people, and you can even ask your 1st degree connections to introduce or even endorse you to the person.
When it comes to networking, it's important that you complete your profile, so that people can really see the information about you and know what you're doing.
Take the time to utilize SEO and add keywords so that people who also want to network or connect with you or someone from your industry will be able to find you.
2.
Build and foster relationships Social media is all about building and fostering relationships.
When it comes to selling nowadays, remember that people buy from people they know and trust, and social media can help your potential customers get to know you better and learn what your expertise is.
With LinkedIn, you can join communities so you can meet contacts and build relationships with other people.
You give others the opportunity to check you out, and you can even use the advanced search tools to target prospects.
Sales people sometimes struggle to build rapport with their clients, and social media can be the bridge that enables you to connect with them better.
3.
Show off your expertise LinkedIn also gives the ability to answer questions that people are asking in order to show off your expertise.
People who find your answers informative can visit your profile and may consider connecting with you if they like what they see.
This can possibly lead to potential business partners and even future sales.
Truly, there's a lot of potential in LinkedIn for direct sellers.
Though networking and building relationships doesn't always lead to sales, when utilized properly, it can effectively position you in front of clients, which can be the beginning of a sales conversation.
Facebook and Twitter are the two most popular social networking sites based on sheer number of users, so it's practically a given that direct sellers have profiles and accounts there.
But if there's one site that's not given too much attention but can actually benefit you a lot, it's LinkedIn.
LinkedIn is a social networking site for professionals and businesses.
Unlike Facebook and Twitter, which is sometimes filled with nonsensical posts and silly updates, LinkedIn is really for professional users to connect, interact and help each other out.
When you post a question in LinkedIn, you're sure to get excellent, informative replies that can really give you the answers to your questions.
So how exactly can direct sellers use LinkedIn in their business? What are the different things you can do? 1.
Network with other professionals LinkedIn makes it easy to connect with fellow professionals and find new leads.
You can easily search by title and industry to find contacts you want to interact with.
And if you have a connection with that person, even a 2nd or 3rd degree one, so much the better.
This helps you build trust more easily since you know similar people, and you can even ask your 1st degree connections to introduce or even endorse you to the person.
When it comes to networking, it's important that you complete your profile, so that people can really see the information about you and know what you're doing.
Take the time to utilize SEO and add keywords so that people who also want to network or connect with you or someone from your industry will be able to find you.
2.
Build and foster relationships Social media is all about building and fostering relationships.
When it comes to selling nowadays, remember that people buy from people they know and trust, and social media can help your potential customers get to know you better and learn what your expertise is.
With LinkedIn, you can join communities so you can meet contacts and build relationships with other people.
You give others the opportunity to check you out, and you can even use the advanced search tools to target prospects.
Sales people sometimes struggle to build rapport with their clients, and social media can be the bridge that enables you to connect with them better.
3.
Show off your expertise LinkedIn also gives the ability to answer questions that people are asking in order to show off your expertise.
People who find your answers informative can visit your profile and may consider connecting with you if they like what they see.
This can possibly lead to potential business partners and even future sales.
Truly, there's a lot of potential in LinkedIn for direct sellers.
Though networking and building relationships doesn't always lead to sales, when utilized properly, it can effectively position you in front of clients, which can be the beginning of a sales conversation.
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