- 1). Create a monthly newsletter. Create and send out a monthly e-newsletter about your business and industry to your permission-based email list. An e-newsletter should contain an informational article related to the industry in which you do business, as well as any special promotions your business is offering for the month and contact information for your business. E-newsletters are great soft-sell tools because they allow you to share relevant information along with information about your company with your subscriber list.
- 2). Send promotional emails. In between your newsletters, you can send promotional emails to your permission-based list. Promotional emails are also referred to as solo mailers and are similar to an electronic sale ad or coupon. The emails can announce special events, special promotions or special pricing that is exclusive to your email list subscribers.
- 3). Share news and stories. You can also email your subscribers occasionally with industry news or industry trends related to your business. While these are not direct-selling emails to promote your business, sharing relevant and useful information helps to build your credibility with your audience and position you as an information resource in the eyes of your subscribers.
- 4). Conduct surveys. Also on occasion, you can send out surveys to your email subscribers. Soliciting feedback from your email list can help you to gain feedback on how well your own business is doing, but it can also help you gather information on the needs and wants of your potential and current customers. You can use this information can to create new products or services or modify your existing products or services to better fit your target audience's needs and desires.
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