Mexico City's minister of tourism, Carlos Mackinlay, shares positioning strategies made to showcase the contemporary capital city like a destination offering something for each business and leisure visitor. Find out more
Mexico City is on the move with new initiatives and programs made to garner specific market segments, take advantage of the destination's myriad offerings and showcase its total products.
The city's minister of tourism, Carlos Mackinlay, asserted €tourism is a key economic generator of Mexico City,€ representing 7% of their gross domestic product.
€Just this summer alone, the hotels be prepared to receive more than 2.3 million guests, representing a fiscal impact of $700 million,€ he added.
A brand new initiative targeting the medical tourism market from the U.S. is really a top priority, Mackinlay said.
€We know this can be a large and important market for Mexico City,€ he explained. €Statistics show that more than 1.6 million Americans travel outside the U.S. for treatments. We're not getting that market now, and we're pursuing it with a medical initiative which will launch in September or October.€
Mexico City tourism officials will work with four private hospitals there to build up specific programs for the U.S. market.
Mexico City will fund some of the initiative, with the hospitals contributing the balance, Mackinlay said.
€We will start slowly, with 50 to 100 patients per month, and we expect these numbers to rapidly grow for several reasons,€ he said. €Mexico City is really a short distance from major U.S. gateways, and we've excellent airlift here. Our hospitals are modern facilities with state-of-the-art equipment, with lots of surgeons who trained in the U.S., and pricing is much lower than in the U.S.€
Packages with airlines, hotels and ground operators is going to be offered as part of the medical component.
The 2009 summer, Mexico City launched an advertising campaign in the U.S. concentrating on the destination's culture, luxury products and services; business and incentive facilities; and cuisine.
A roadshow component, which began in late July, runs through August, with tourism officials from Mexico City, based on representatives from Aeromexico and the Mexico Tourism Board, ending up in agents and operators in Miami, Chicago, Dallas, Los Angeles and New York.
€We're touting history, gay and lesbian travel, cultural offerings, gastronomy, luxury hotels, spa and wellness programs and facilities for business and incentive travel,€ Mackinlay said.
Environmental initiatives are also ramping up in Mexico's capital. A new Green Plan continues to be implemented to convert the city into an environmentally sustainable destination, based on Mackinlay.
€Pollution levels are way down from Ten years ago,€ he said. €We have banned construction in song of the city and raised awareness by emphasizing the protection of natural areas and ponds.€
Innovative transportation systems for example the Ecobici bike-sharing program are reducing road congestion and auto emissions.
A brand new bus system from the airport to city center continues to be introduced, offering visitors the use of a $3 ride vs. a high-fare, pollution-producing taxi or private limousine transfer.
Mexico City is on the move with new initiatives and programs made to garner specific market segments, take advantage of the destination's myriad offerings and showcase its total products.
The city's minister of tourism, Carlos Mackinlay, asserted €tourism is a key economic generator of Mexico City,€ representing 7% of their gross domestic product.
€Just this summer alone, the hotels be prepared to receive more than 2.3 million guests, representing a fiscal impact of $700 million,€ he added.
A brand new initiative targeting the medical tourism market from the U.S. is really a top priority, Mackinlay said.
€We know this can be a large and important market for Mexico City,€ he explained. €Statistics show that more than 1.6 million Americans travel outside the U.S. for treatments. We're not getting that market now, and we're pursuing it with a medical initiative which will launch in September or October.€
Mexico City tourism officials will work with four private hospitals there to build up specific programs for the U.S. market.
Mexico City will fund some of the initiative, with the hospitals contributing the balance, Mackinlay said.
€We will start slowly, with 50 to 100 patients per month, and we expect these numbers to rapidly grow for several reasons,€ he said. €Mexico City is really a short distance from major U.S. gateways, and we've excellent airlift here. Our hospitals are modern facilities with state-of-the-art equipment, with lots of surgeons who trained in the U.S., and pricing is much lower than in the U.S.€
Packages with airlines, hotels and ground operators is going to be offered as part of the medical component.
The 2009 summer, Mexico City launched an advertising campaign in the U.S. concentrating on the destination's culture, luxury products and services; business and incentive facilities; and cuisine.
A roadshow component, which began in late July, runs through August, with tourism officials from Mexico City, based on representatives from Aeromexico and the Mexico Tourism Board, ending up in agents and operators in Miami, Chicago, Dallas, Los Angeles and New York.
€We're touting history, gay and lesbian travel, cultural offerings, gastronomy, luxury hotels, spa and wellness programs and facilities for business and incentive travel,€ Mackinlay said.
Environmental initiatives are also ramping up in Mexico's capital. A new Green Plan continues to be implemented to convert the city into an environmentally sustainable destination, based on Mackinlay.
€Pollution levels are way down from Ten years ago,€ he said. €We have banned construction in song of the city and raised awareness by emphasizing the protection of natural areas and ponds.€
Innovative transportation systems for example the Ecobici bike-sharing program are reducing road congestion and auto emissions.
A brand new bus system from the airport to city center continues to be introduced, offering visitors the use of a $3 ride vs. a high-fare, pollution-producing taxi or private limousine transfer.
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