Many businesses have found that plastic cards of various kinds can be useful marketing tools that both encourage repeat purchases and offer loyalty rewards for both staff and customers. By giving customers loyalty cards a positive awareness of their brand is created while ensuring benefits to both business and customers.

The customer is easily able to find service and goods that are required and the business is able to establish a data base of loyal customers, so it is a win-win situation for all.

However to achieve the best effect, such plastic card printing needs to be done with a professional design and the cards need to be printed professionally and at a reasonable cost. Gift card printing needs to be both attractive to customers and also persuasive enough in a subtle manner to encourage use of the cards.

Many businesses may feel that the name of their business should be paramount on the cards whether these are gift cards or loyalty cards, but this is not always the case. Reading the name of the company does not always tell the customer what he or she wants to know. It should be the service provided or the goods offered that is displayed most prominently.

Such cards immediately fill the need of customers who are looking for such goods or services. For instance, if a potential customer wants his lawn mowed and the words "lawn mowing" pop into his field of vision on a card he immediately knows to use that card to find out where to get his needed service. But if the name of the business was most prominently displayed it may not be one that tells the customers anything about mowing lawns.

Naturally the name and contact details do need to be on the cards, but not in the most prominent place. Professionals in loyalty card printing will be able to help each business design their cards for the utmost impact.