If you're reading this article, you are considering article posting as an internet market strategy.
Article marketing is one of the most powerful free ways to generate traffic, drive a targeted audience, and build link popularity.
Unfortunately many folks who try to write articles fail to achieve any significant results! Because of the time and effort involved in article writing it is fooling to jump into it without a proper understanding of how it actually works.
I have found many people fail at article marketing due to a lack of basic understanding of the process needed for effective article writing.
You must put yourself in the reader's shoes.
Why as the reader searched out your article in the first place? Make sure you give them what they are looking for.
Below are some simple guidelines that must be understood and followed to if your article marketing is going to drive traffic.
If you are going to take your time and effort to write an article make sure it achieves your desired result.
The goal of any good article should be to:
Then put it in the order you want your article to appear in.
Below is my powerful and simple template to follow.
If any of the steps below are missed; your our article will fail at its goal to drive traffic.
1) Choose a Title That Makes a Promise: Pick a title that builds curiosity, promises information, and is orientated to the needs of your reader.
A good article solves a problem.
The reader is online because they are searching for answers.
The right title should let the reader know that you have the information that they are looking for.
Consider keyword SEO, but make sure that your title is something that human beings are going to be interested in 2) Introduce the problem and Solution: The introduction should introduce the problem, discuss that problem in some detail (to build rapport with your reader), and then point to a solution.
3) Build a Body That Delivers on Your Promise: You body needs to deliver on the promises you made in your title and introduction.
Consider using bullet points and subtitles to make your article easier to follow.
Generally, use 3 to 5 talking points that are valuable gold nuggets for your reader to consider.
4) Wind Your Article Down Without Concluding: Winding down an article without putting up stop signs for your reader is an art.
You do not want terminology such as "in conclusion" "in closing" or "finally.
" These words tell the reader that you have nothing else for them so it's time to go.
Of course, your goal is to get the reader to your resource box! 5) Make Your Urgent Call to Action: The last step is to make your call to action.
What more do you have to offer your reader? Make that clear in the recourse box.
Let the reader know that they need to click your link to receive further benefits from you.
This has been a simple overview of the basic structure needed for successful article writing.
Of course, there are many more important considerations that are important to understand if one is going to really drive traffic to a landing page.
I will be writing many articles over the next few weeks to drill further into the many considerations of successful article marketing.
Article marketing is one of the most powerful free ways to generate traffic, drive a targeted audience, and build link popularity.
Unfortunately many folks who try to write articles fail to achieve any significant results! Because of the time and effort involved in article writing it is fooling to jump into it without a proper understanding of how it actually works.
I have found many people fail at article marketing due to a lack of basic understanding of the process needed for effective article writing.
You must put yourself in the reader's shoes.
Why as the reader searched out your article in the first place? Make sure you give them what they are looking for.
Below are some simple guidelines that must be understood and followed to if your article marketing is going to drive traffic.
If you are going to take your time and effort to write an article make sure it achieves your desired result.
The goal of any good article should be to:
- Deliver on the promise you made in your title and introduction.
Make sure your body provides the information that the reader is searching for. - To lead the reader down to the recourse box and get him or her to actually click on your link.
Then put it in the order you want your article to appear in.
Below is my powerful and simple template to follow.
If any of the steps below are missed; your our article will fail at its goal to drive traffic.
1) Choose a Title That Makes a Promise: Pick a title that builds curiosity, promises information, and is orientated to the needs of your reader.
A good article solves a problem.
The reader is online because they are searching for answers.
The right title should let the reader know that you have the information that they are looking for.
Consider keyword SEO, but make sure that your title is something that human beings are going to be interested in 2) Introduce the problem and Solution: The introduction should introduce the problem, discuss that problem in some detail (to build rapport with your reader), and then point to a solution.
3) Build a Body That Delivers on Your Promise: You body needs to deliver on the promises you made in your title and introduction.
Consider using bullet points and subtitles to make your article easier to follow.
Generally, use 3 to 5 talking points that are valuable gold nuggets for your reader to consider.
4) Wind Your Article Down Without Concluding: Winding down an article without putting up stop signs for your reader is an art.
You do not want terminology such as "in conclusion" "in closing" or "finally.
" These words tell the reader that you have nothing else for them so it's time to go.
Of course, your goal is to get the reader to your resource box! 5) Make Your Urgent Call to Action: The last step is to make your call to action.
What more do you have to offer your reader? Make that clear in the recourse box.
Let the reader know that they need to click your link to receive further benefits from you.
This has been a simple overview of the basic structure needed for successful article writing.
Of course, there are many more important considerations that are important to understand if one is going to really drive traffic to a landing page.
I will be writing many articles over the next few weeks to drill further into the many considerations of successful article marketing.
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