You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you do not know is how to find that copywriter. Do not worry, as you are not alone. The problem with copywriting is different from soda or bathroom cleaner; it is not something you pay for every week, or every month. Furthermore, unlike the products and services, you are familiar with; it can be complicated to know what to look for, or to spot a good thing once you have found out.
Luckily, as with most things in life, finding a copywriter is easy once you know how. Furthermore, this article is here to clarify you how. If you are like many people, the first place you will become to in your search for an expert copywriter is a search engine like Google. Your copywriter's website is possibly the major clue of all as to just what sort of service you can expect.
Here is what to look for:
1. Purchaser testimonials
Any good copywriter will know that testimonials are one of the most potent sales tools you can utilize to develop copy that converts site visitors into customers. If they do not know this, then they are not a good copywriter. Hit that "back" button fast. You would expect your copywriter to use testimonials on their own site too, then, would you? Look for a link that states "testimonials" or "customer comments" or similar. If it is not there, ask yourself why.
2. A portfolio
No decent copywriter will expect you to pay him or her for a project without looking at some examples of their work. A copywriter's portfolio is his or her calling card; if without it, they are going nowhere. Spend some time looking at the portfolio on your copywriter's website. How does the copy read? It should be crisp, clear, and simple to understand. It should also prompt you to take some kind of action once you have read it, whether that action is to make a purchase, joining a mailing list, or simply reading on. If the copywriter's portfolio does not convince you they are worth using, nothing will.
3. Purchaser list / resume
A copywriter requires no particular qualifications to take off practicing. Some copywriters have English or journalism degrees; others are directly self-taught, having understood their craft from the area. In preference to asking your copywriter about their qualifications, ask about their experience. Whom have they worked for in the past? What have they achieved for those other clients? The answers to these questions should tell you all the requirement to know about how well equipped the copywriter are to work on your project.
4. Fees
Some copywriters state their fees up front; others favor to give quotes only on enquiry. In spite of how your copywriter prefers to discover their rates, make sure you have something to compare them. You would not pay for the first house or automobile you laid eyes on, and neither should you settle for the first copywriter you find either. Once you have some quotes to look at, do not come to the mistake of assuming that the lowest quote must be the best value. Make sure you are comparing them. Beware of "article mills" companies who sell articles for some money every time. These companies tend to hire amateur writers; many of them do not even have a good grasp of English. Remember, you get what you purchase, and if a quote sounds too good to be true, it possibly is. The going rate for website copywriting is around 30 GBP / $60 per hour. If you are being quotes significantly less than this, ask yourself, or your copywriter why.
Luckily, as with most things in life, finding a copywriter is easy once you know how. Furthermore, this article is here to clarify you how. If you are like many people, the first place you will become to in your search for an expert copywriter is a search engine like Google. Your copywriter's website is possibly the major clue of all as to just what sort of service you can expect.
Here is what to look for:
1. Purchaser testimonials
Any good copywriter will know that testimonials are one of the most potent sales tools you can utilize to develop copy that converts site visitors into customers. If they do not know this, then they are not a good copywriter. Hit that "back" button fast. You would expect your copywriter to use testimonials on their own site too, then, would you? Look for a link that states "testimonials" or "customer comments" or similar. If it is not there, ask yourself why.
2. A portfolio
No decent copywriter will expect you to pay him or her for a project without looking at some examples of their work. A copywriter's portfolio is his or her calling card; if without it, they are going nowhere. Spend some time looking at the portfolio on your copywriter's website. How does the copy read? It should be crisp, clear, and simple to understand. It should also prompt you to take some kind of action once you have read it, whether that action is to make a purchase, joining a mailing list, or simply reading on. If the copywriter's portfolio does not convince you they are worth using, nothing will.
3. Purchaser list / resume
A copywriter requires no particular qualifications to take off practicing. Some copywriters have English or journalism degrees; others are directly self-taught, having understood their craft from the area. In preference to asking your copywriter about their qualifications, ask about their experience. Whom have they worked for in the past? What have they achieved for those other clients? The answers to these questions should tell you all the requirement to know about how well equipped the copywriter are to work on your project.
4. Fees
Some copywriters state their fees up front; others favor to give quotes only on enquiry. In spite of how your copywriter prefers to discover their rates, make sure you have something to compare them. You would not pay for the first house or automobile you laid eyes on, and neither should you settle for the first copywriter you find either. Once you have some quotes to look at, do not come to the mistake of assuming that the lowest quote must be the best value. Make sure you are comparing them. Beware of "article mills" companies who sell articles for some money every time. These companies tend to hire amateur writers; many of them do not even have a good grasp of English. Remember, you get what you purchase, and if a quote sounds too good to be true, it possibly is. The going rate for website copywriting is around 30 GBP / $60 per hour. If you are being quotes significantly less than this, ask yourself, or your copywriter why.
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