So for each of us, there are different types of traffic that might make you the most amount of money.
I rank my personal traffic sources by how much money they make me, not by how well they convert to subscribers.
You may have a different focus with your list or your products.
So my top 4 list might not be the same as yours.
But this is mine: Article marketing, joint ventures with other emailers, ezine advertising, and search engine traffic.
These are the 4 types of traffic that work best for me.
I have spent a lot of time testing, tracking, tweaking, and improving these sources of traffic.
IN short, I have done a lot of research and work to get to the point that these sources of traffic convert well for me.
If I were to have spent the same time tracking, testing, tweaking, and improving some of the other sources of traffic I have mentioned in this book, then perhaps I would instead be better at those sources than these.
All of that to say - you have to pick some sources of traffic that you would like to work with, and become very good with those sources of traffic.
Become better than anyone you know.
Become #1.
Be the best.
My area of expertise is article marketing.
I honestly believe, and I have seen the hard evidence to back this up, that I create some of the very highest income levels online primarily with article marketing.
Others have much higher incomes than I, but have used other forms of traffic.
For me, becoming the best was important to me.
Another thing to note:it is hard to be #1 in more than one area.
I am not #1 in joint venture emails or ezine advertising, or search engine traffic.
Nowhere near it.
But I am in article marketing.
And not only to I intend to stay there for some time (until one of you takes over!) but I intend to continue to widen the gap between me and the next guy down.
For you, you have to choose some area of traffic generation to genuinely become an expert at.
Maybe it will not be possible for you to be #1 - but certainly you can become an expert.