It is much harder to give disinformation to the online consumers, since they have immediate access to the Internet's vast information resources.
In a nut shell, it is much easier for online consumers to reach one another than it is for conventional consumers.
What Internet subscribers crave most of all is information.
Advertising on the net should be treated in the same manner, it has to be content-based.
Hyperbole and glitzy car- dealers selling approach would not move the goods here.
Online consumers demand the facts, not subliminal messages and image-based promotions.
The Internet is interactive and users would like it to stay that way.
TV or magazine style advertisements would never work here.
Visitors to an Internet site or a virtual storefront must be given the opportunity to contact you, the online business, with any questions and criticism they might have, and you had better be ready to give them a quick reply.
Internet consumers want to have everything now.
If, for example, your virtual storefront displays three kinds of electronic scales for sale, your potential customers would probably want to see all available information on all of them at the click of the button.
There is no point in setting up an Internet presence if your customers are to be sent conventional brochures through the mail.
If they decide to order one of your scales, they would also want to do it right away, within a minute if possible.
If you tell your customers that your electronic scales have received excellent reviews in a certain online magazine, allow them to link to these magazines sites immediately.
Your site must enable your potential customer to do everything at the click of a button.
Internet users are obsessed with the new.
Unlike other media ads, which may remain unchanged for months, Internet business sites must be constantly changing and renewing.
The Internet world is international.
Your next door neighbor can of course reach your site, but so can a resident of Japan , and with the same ease.
If you believe that your products or services have an international appeal, don't forget to dedicate a section of your site to dealing with foreign visitors special needs (such as shipping or language).
The online community guards its privacy and valuable time fervently.
Conventional telemarketing techniques do not go over well; they may also prove to be counter productive.
Unsolicited mass e-mailing can only lead to angry protestation from your potential costumers, who may e-mail bomb you in retaliation , a process known as flaming.
You will probably lose more customers using such methods than you gain.
In a nut shell, it is much easier for online consumers to reach one another than it is for conventional consumers.
What Internet subscribers crave most of all is information.
Advertising on the net should be treated in the same manner, it has to be content-based.
Hyperbole and glitzy car- dealers selling approach would not move the goods here.
Online consumers demand the facts, not subliminal messages and image-based promotions.
The Internet is interactive and users would like it to stay that way.
TV or magazine style advertisements would never work here.
Visitors to an Internet site or a virtual storefront must be given the opportunity to contact you, the online business, with any questions and criticism they might have, and you had better be ready to give them a quick reply.
Internet consumers want to have everything now.
If, for example, your virtual storefront displays three kinds of electronic scales for sale, your potential customers would probably want to see all available information on all of them at the click of the button.
There is no point in setting up an Internet presence if your customers are to be sent conventional brochures through the mail.
If they decide to order one of your scales, they would also want to do it right away, within a minute if possible.
If you tell your customers that your electronic scales have received excellent reviews in a certain online magazine, allow them to link to these magazines sites immediately.
Your site must enable your potential customer to do everything at the click of a button.
Internet users are obsessed with the new.
Unlike other media ads, which may remain unchanged for months, Internet business sites must be constantly changing and renewing.
The Internet world is international.
Your next door neighbor can of course reach your site, but so can a resident of Japan , and with the same ease.
If you believe that your products or services have an international appeal, don't forget to dedicate a section of your site to dealing with foreign visitors special needs (such as shipping or language).
The online community guards its privacy and valuable time fervently.
Conventional telemarketing techniques do not go over well; they may also prove to be counter productive.
Unsolicited mass e-mailing can only lead to angry protestation from your potential costumers, who may e-mail bomb you in retaliation , a process known as flaming.
You will probably lose more customers using such methods than you gain.
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