Building an email list can be an important part of your online business marketing plan.
When you work online, much of the contact you have with your customers and potential customers is through email.
A successful email list will be made up of people who are actually interested in your product or in the information that you are able to provide.
1.
Repeat customers Building an email list through the use of repeat customers means that these are people that have already contacted you and are pleased with what they found.
When you make contact with a customer, the information should always be collected so that you can contact them again.
Be sure you get permission to do so so that you won't be accused of spamming your potential clients.
2.
Actual interest in your product An email list consisting of people who have actually expressed interest in your product is the best source for sales of your product.
They have knowledge of you and your product and the interest is likely to be favorable.
They have heard or read about the product you offer and they have decided to carry that interest to the next step- that of receiving further information from you in the form of emails.
3.
Opt-in When you are building an email list based on former customers and those who have expressed interest in your product, it is even more effective to build the list from those individuals who have specifically elected to receive emails from you.
These are people who are definitely interested in your product or the market niche you represent.