Being green is gradually becoming the norm of the society ranging from the housewife's housekeeping tips to the corporate world's green policies and social responsibility practices.
What is relevant is how attractive are these products to the average person out there? Would the average person choose a green product simply because it is green or because it has some other benefits added to its greenness? I think the latter is the case.
Green innovation experts should always consider these benefits as major factors in attracting potential customers.
I watched with interest some time ago, a young man featured on the TV program Dragons' Den Canada who came to pitch his disposable dinnerware made from palm leaves from India.
The disposable plates were advertised as being natural and green but they cost ten times more than the cost of most disposable plates on the market.
Though what he was selling were eco-friendly, they appeared not to be affordable to most consumers who would prefer to buy the cheaper disposable paper plates than these kind of plates since they could both be considered 'green'.
The marketability of the product was also not attractive to the would-be investor who might be looking to make money from the dinnerware.
The quest for being 'green' and sustainable these days can be quite expensive and sometimes beyond the reach of an average person.
As I watched this TV program, it came to my mind that what might have been missing in the young man's green product was the 'value for money' aspect of the product.
The question is 'are the products worth the price they are being sold for?' This is a relative term and can only be determined by the level of satisfaction a consumer gets from the products.
Satisfaction is based on whether his or her needs are being met which would vary for various people.
A consumer might buy these kind of plates at a higher price if they are reusable and not disposable.
Another might buy it for its aesthetic and decorative value and not as eating plates.
A manufacturer or seller of green products should always look for other potential benefits before marketing his products.
Being 'green' should be attractive to an average person.
The attractiveness of green products can also be enhanced by their durability.
A green product that would last for a longer period would be more attractive than one you could only use for a short period of time.
Green products should always be produced with all the social, economic and health benefits added.
A product that is not beneficial in all these aspects can not truly be considered sustainable.
What is relevant is how attractive are these products to the average person out there? Would the average person choose a green product simply because it is green or because it has some other benefits added to its greenness? I think the latter is the case.
Green innovation experts should always consider these benefits as major factors in attracting potential customers.
I watched with interest some time ago, a young man featured on the TV program Dragons' Den Canada who came to pitch his disposable dinnerware made from palm leaves from India.
The disposable plates were advertised as being natural and green but they cost ten times more than the cost of most disposable plates on the market.
Though what he was selling were eco-friendly, they appeared not to be affordable to most consumers who would prefer to buy the cheaper disposable paper plates than these kind of plates since they could both be considered 'green'.
The marketability of the product was also not attractive to the would-be investor who might be looking to make money from the dinnerware.
The quest for being 'green' and sustainable these days can be quite expensive and sometimes beyond the reach of an average person.
As I watched this TV program, it came to my mind that what might have been missing in the young man's green product was the 'value for money' aspect of the product.
The question is 'are the products worth the price they are being sold for?' This is a relative term and can only be determined by the level of satisfaction a consumer gets from the products.
Satisfaction is based on whether his or her needs are being met which would vary for various people.
A consumer might buy these kind of plates at a higher price if they are reusable and not disposable.
Another might buy it for its aesthetic and decorative value and not as eating plates.
A manufacturer or seller of green products should always look for other potential benefits before marketing his products.
Being 'green' should be attractive to an average person.
The attractiveness of green products can also be enhanced by their durability.
A green product that would last for a longer period would be more attractive than one you could only use for a short period of time.
Green products should always be produced with all the social, economic and health benefits added.
A product that is not beneficial in all these aspects can not truly be considered sustainable.
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