Decide for yourself, if you need or want to compile an online disclosure policy about how you intend to go to business and/or disclose any affiliations.
This is not a requirement and is not done by everyone.
Yet, depending on what your business is about and how important this might be to you and your potential customers, it might be worthwhile considering.
Most disclosure statements will never need to be particularly lengthy or detailed.
Short, explicit, and to the point can be just as effective.
There are no hard and fast rules about how to prepare and present a disclosure policy.
So, decide for yourself how much detail you want or need to put into yours.
Here are some elements that you might want to consider including in your online disclosure statement:
Our individual combination of experiences is what makes our perspectives unique and valuable.
Being aware and open about what our influences might be only helps our audience put our commentaries or statements into the proper perspective.
Keep in mind that having a bias or outside influence is not something that nullifies or invalidates a reasonable and well-supported point of view.
It doesn't negate anyone's right to express an opinion.
It is okay to have an opinion.
Hiding a bias or influence usually only serves to give the impression of impropriety even when one doesn't exist.
Avoid raising suspicions about alternate agendas.
Take away any potential ammunition that could be used to minimize your message.
People might still misuse, misinterpret, or spin controversial information about you.
Either way, disclosure is a good way to weaken any damage that might be inflicted.
And, just because you don't disclose something relevant about yourself that doesn't mean that others won't still be able to come across it in some other way.
Why not be up front about it and pre-empt or diffuse any potential attack against you from gaining any ground, or from putting doubt into anyone's mind about your true intent.
Your business philosophy can be as simple as "do no harm".
Whatever your philosophy or policy is, be sure to stay consistent with it in your all of your actions and business practices.
Even if you decide not to publicly post a go-to-business policy, at least take some time to be clear with yourself about where you stand and what you are about.
This is not a requirement and is not done by everyone.
Yet, depending on what your business is about and how important this might be to you and your potential customers, it might be worthwhile considering.
Most disclosure statements will never need to be particularly lengthy or detailed.
Short, explicit, and to the point can be just as effective.
There are no hard and fast rules about how to prepare and present a disclosure policy.
So, decide for yourself how much detail you want or need to put into yours.
Here are some elements that you might want to consider including in your online disclosure statement:
- Relevant conflicts of interest
- Affiliate link policy
- Endorsements (paid or solicited), past and present
- Biases and influences (such as active memberships or affiliations you maintain that are relevant to your product or service)
- An agenda you are actively promoting, in the way a lobbyist might, one where you are actively engaged and involved
- Employers, partnerships, etc, past and present, good and bad
Our individual combination of experiences is what makes our perspectives unique and valuable.
Being aware and open about what our influences might be only helps our audience put our commentaries or statements into the proper perspective.
Keep in mind that having a bias or outside influence is not something that nullifies or invalidates a reasonable and well-supported point of view.
It doesn't negate anyone's right to express an opinion.
It is okay to have an opinion.
Hiding a bias or influence usually only serves to give the impression of impropriety even when one doesn't exist.
Avoid raising suspicions about alternate agendas.
Take away any potential ammunition that could be used to minimize your message.
People might still misuse, misinterpret, or spin controversial information about you.
Either way, disclosure is a good way to weaken any damage that might be inflicted.
And, just because you don't disclose something relevant about yourself that doesn't mean that others won't still be able to come across it in some other way.
Why not be up front about it and pre-empt or diffuse any potential attack against you from gaining any ground, or from putting doubt into anyone's mind about your true intent.
Your business philosophy can be as simple as "do no harm".
Whatever your philosophy or policy is, be sure to stay consistent with it in your all of your actions and business practices.
Even if you decide not to publicly post a go-to-business policy, at least take some time to be clear with yourself about where you stand and what you are about.
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