Photography, as a business resource, is now captivating slightly. Beside of so many wide-opened opportunities, it moves forward along with the equipments becoming more affordable. Compared to the era when digital camera has not existed, nowadays many hobbyists become businesspersons.
Many of them can even afford their lives from their businesses. Meanwhile, internet has been supportive in the means of promotion. When there are many who are now being involved in such activity, competitiveness becomes the consequences. This phenomenon is considered natural in open markets, and at the same time, quality is major due to attracting customers.
In photography business, not only services that need consistency, but also the products; namely photos. To keep up with the competition, competitive pricings obviously take place. What You Pay Is What You Get Business fields are fairly various in photography, such as fashion, advertising, still life to wedding photography, or it is more commonly known as pre-wedding/wedding photography. The last one mentioned is the most promising at least, from my point of view.
In this most promising business, competition goes impermeably from the healthy one to the unhealthy. The healthy one is not a problem, but the other; it results unfavorable circumstances. One example, when I was offering a pre-wedding price above Rp 5 millions, so many photographers offered pricing below Rp 1 million. Phew! It also happened when I was in a photography pitching in one hospital. It was not for the entire parts of the building only a shot taken in an examination room with the equipments.
I offered more than ten millions rupiahs, while there were so many people gave out only couple of hundred thousands rupiahs. Oh my God, what kinna equipments they used! That is the reality, and it even happens up to now. Admittedly, I did that too in the past, but it ended in regret. So, get rid of it.
I think, that kind of predatory pricing strategy that undermines or eliminates the existing competition is more disadvantaging than benefiting. If you are a client, you might doubt on the services and products quality. While if you are a photographer, you might not get proper profits because of your low pricing. As a result, your business will not survive. It might even undergo collapse.
Most important thing to remember is that photography business is one among so many creative works, where creativity is valuable. Thus, it is not cheap. Customers or clients will understand this if they put quality on the front row. Trust me. I often tell my clients whose “hobby” is bargaining, “What you pay is what you get.”
This means, I give him creativity and quality responsibly as how much he pays me. Various Experiences Beside of doing business, I have some unique and interesting experiences accompany me and my team, of course. I have experienced a couple of easygoing clients (for pre-wedding photography). Their main concern was to make photos for their albums, not more. They did not acquire something luxurious. For us, this was fun. We use two scheduled days to relax, have karaoke, play ping-pong and take a nap.
I regret the one that was taken place in Perth, Australia a pre-wedding too. We were there when winter was about to come. As a result, from 21 spots that I had prepared, only 10 that were granted. Meanwhile, something funny happened when I was casting models for a lingerie product. The client was involved at that time.
Unfortunately, the model agency forgot to tell the model that she would only wear two pieces. What did happen next? When the model took off her clothes, the next thing we saw – 1st piece and 2nd piece was a rainbow. Ups! But then, the show must go on. Not only casting for models, we had done it for dogs too. This one was for a pet food product. My misfortune was that the dog was aggressive and bigger than me. As a result, it ran after the photographer. My bad luck!
Many of them can even afford their lives from their businesses. Meanwhile, internet has been supportive in the means of promotion. When there are many who are now being involved in such activity, competitiveness becomes the consequences. This phenomenon is considered natural in open markets, and at the same time, quality is major due to attracting customers.
In photography business, not only services that need consistency, but also the products; namely photos. To keep up with the competition, competitive pricings obviously take place. What You Pay Is What You Get Business fields are fairly various in photography, such as fashion, advertising, still life to wedding photography, or it is more commonly known as pre-wedding/wedding photography. The last one mentioned is the most promising at least, from my point of view.
In this most promising business, competition goes impermeably from the healthy one to the unhealthy. The healthy one is not a problem, but the other; it results unfavorable circumstances. One example, when I was offering a pre-wedding price above Rp 5 millions, so many photographers offered pricing below Rp 1 million. Phew! It also happened when I was in a photography pitching in one hospital. It was not for the entire parts of the building only a shot taken in an examination room with the equipments.
I offered more than ten millions rupiahs, while there were so many people gave out only couple of hundred thousands rupiahs. Oh my God, what kinna equipments they used! That is the reality, and it even happens up to now. Admittedly, I did that too in the past, but it ended in regret. So, get rid of it.
I think, that kind of predatory pricing strategy that undermines or eliminates the existing competition is more disadvantaging than benefiting. If you are a client, you might doubt on the services and products quality. While if you are a photographer, you might not get proper profits because of your low pricing. As a result, your business will not survive. It might even undergo collapse.
Most important thing to remember is that photography business is one among so many creative works, where creativity is valuable. Thus, it is not cheap. Customers or clients will understand this if they put quality on the front row. Trust me. I often tell my clients whose “hobby” is bargaining, “What you pay is what you get.”
This means, I give him creativity and quality responsibly as how much he pays me. Various Experiences Beside of doing business, I have some unique and interesting experiences accompany me and my team, of course. I have experienced a couple of easygoing clients (for pre-wedding photography). Their main concern was to make photos for their albums, not more. They did not acquire something luxurious. For us, this was fun. We use two scheduled days to relax, have karaoke, play ping-pong and take a nap.
I regret the one that was taken place in Perth, Australia a pre-wedding too. We were there when winter was about to come. As a result, from 21 spots that I had prepared, only 10 that were granted. Meanwhile, something funny happened when I was casting models for a lingerie product. The client was involved at that time.
Unfortunately, the model agency forgot to tell the model that she would only wear two pieces. What did happen next? When the model took off her clothes, the next thing we saw – 1st piece and 2nd piece was a rainbow. Ups! But then, the show must go on. Not only casting for models, we had done it for dogs too. This one was for a pet food product. My misfortune was that the dog was aggressive and bigger than me. As a result, it ran after the photographer. My bad luck!
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