Advertising Inside Free eBooks - A New Way For Authors to Make Money?
The digital world of media is gaining ground every day.
Evidence of this is seen in the amount of electronic books and readers which are purchased.
It is also seen in the number of eReaders on the market.
Apple has even joined the crowed with their own super version of the electronic reader.
However, there is a downside to digital media.
It is difficult to find avenues of making money when books are being downloaded for less than they are sold in stores.
Creating paperback books is costly, and with a lesser demand it means authors sales are plummeting.
The answer is in the free eBooks.
Authors have a new way to advertise their products, even if they will be in electronic format.
Any author who needs to make money can use free eBooks as their means for advertising.
More people tend towards the free books because the readers are expensive.
They also get classics in free electronic books that they would normally have to pay for in paper version.
Such titles as Jane Austen's Pride and Prejudice or Bram Stoker's Dracula are found in free electronic books.
Many of the free books are used in school for literature classes.
Thus students save money when they download them for free.
There is nothing to say that downloading a book at no charge cannot be helpful.
Bestselling authors charge anywhere from $4 to $25 for their books.
If it is a hardback electronic version then one is charged more, but most consumers do not feel they should be charged the same $25 for the electronic format as the actual hardback.
For this reason, authors must discount the electronic version, making less per each sale.
By advertising in free electronic books people also know that their favorite authors are out there.
They know they can find the books they love at a better price than in stores.
They also know that the author is committed to seeing their books reach their readers.
The advertising costs little to go in the electronic format, especially if the ads are also displayed on the free electronic book sites.
Furthermore, all online advertising is less than a television ad, billboard or other mainstream advertising method from the past.
We can expect that more and more authors will be advertising in free eBooks.
They will also be offering the first chapter or two of their books in electronic format for use in electronic book readers.
"Do you want to know what happens next to your favorite character? Read the excerpt.
" This is the advertising authors are using both in free electronic formats, as well as on their sites.
Once people realize just how many authors offer electronic formats the authors will again be making money.
Evidence of this is seen in the amount of electronic books and readers which are purchased.
It is also seen in the number of eReaders on the market.
Apple has even joined the crowed with their own super version of the electronic reader.
However, there is a downside to digital media.
It is difficult to find avenues of making money when books are being downloaded for less than they are sold in stores.
Creating paperback books is costly, and with a lesser demand it means authors sales are plummeting.
The answer is in the free eBooks.
Authors have a new way to advertise their products, even if they will be in electronic format.
Any author who needs to make money can use free eBooks as their means for advertising.
More people tend towards the free books because the readers are expensive.
They also get classics in free electronic books that they would normally have to pay for in paper version.
Such titles as Jane Austen's Pride and Prejudice or Bram Stoker's Dracula are found in free electronic books.
Many of the free books are used in school for literature classes.
Thus students save money when they download them for free.
There is nothing to say that downloading a book at no charge cannot be helpful.
Bestselling authors charge anywhere from $4 to $25 for their books.
If it is a hardback electronic version then one is charged more, but most consumers do not feel they should be charged the same $25 for the electronic format as the actual hardback.
For this reason, authors must discount the electronic version, making less per each sale.
By advertising in free electronic books people also know that their favorite authors are out there.
They know they can find the books they love at a better price than in stores.
They also know that the author is committed to seeing their books reach their readers.
The advertising costs little to go in the electronic format, especially if the ads are also displayed on the free electronic book sites.
Furthermore, all online advertising is less than a television ad, billboard or other mainstream advertising method from the past.
We can expect that more and more authors will be advertising in free eBooks.
They will also be offering the first chapter or two of their books in electronic format for use in electronic book readers.
"Do you want to know what happens next to your favorite character? Read the excerpt.
" This is the advertising authors are using both in free electronic formats, as well as on their sites.
Once people realize just how many authors offer electronic formats the authors will again be making money.
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