We Aren't In Kansas Anymore! We used to look around and feel pretty comfortable with the landscape but that was in the "old days", you know, before terrorists and slumping economies and politicians who increased your doubt of "who is handling this?" Entrepreneurs have been making money on the internet hand over fist, since the late 1990's.
They have been hawking network marketing, funded proposals, mlms, banner ads, e-books and affiliate programs, all enough to make your head spin with the dreams of home spun fortunes spinning in your head.
But that was the 1990's when people had deep pockets to experiment with the latest lead generation tool, with not even a look back at the dwindling bank account.
But Times Have Certainly Changed People are looking for value laden products and still want all the bells and whistles.
They just do not want to pay any longer.
They want the biggest bang for their hard earned buck and will not take any chances on holding the bag on an over priced and over promised program.
This is partly due to the many excesses in the 1990's.
If you desire to come and play with us on the internet, jump in because the water is fine, but plan to play the game with a different mind set.
You will need to prove yourself worthy during this round.
Worthy of delivering value, worthy of offering a supportive program and worthy of not under delivering.
Be a part of The "Today Crowd" There are a lot of internet marketers making a killing in today's market even with the economy being a concern.
These marketers have just had to rethink their strategies.
There is not a lot of excess money around.
This is true.
So what are the answers to making online money in a down economy? If you have a business you are already engaged in or one you are contemplating starting, take out a pencil and paper and write down these things...
- Does the ordinary person living in today's society have the cash to join you without a huge concern? - Will the money you are asking them to invest be problematic for their budget? - Is the value in what you are offering true value? - Is your product worth more than their cost? - What are the projected returns and are your projections realistic? - Have you figured out a way for your prospects to feel comfortable with you? - Are you personally accessible? - Have you put much thought into your personal branding? - Does your cautious prospect or customer have any idea as to who you are? - Are you up to speed on different aspects of the social media? - Will you be able to coach them? Do you have a good training site for any answers they may need? Re-Think Your Strategies If you want to be successful on-line, change your view of how to do business in a rapidly changing environment.
This applies equally if you already have a profitable business.
You need to stay ahead of the game daily and that may mean rethinking your strategy and making room for Some new ideas that will cater to your new more skeptical public.
The old rules do not apply any longer so when you are told: "Here this is how I did it.
Just follow this step by step guide and you too can make it", I would hesitate and ask: --> When was this done? --> Is it current? --> Will it work in today's business environment? Some of the rules of business work all the time, but not if you approach them in a routine and mindless way without taking an assessment of the environment of today.
When the times change, you better be ready to change with them.