Keywords in URL

• You can alter the permalink structure of your website to put keywords in the URLs of articles and make them more search engine-friendly. For example, the default permalink for a WordPress article looks something like "www.example.com/?p=328." Search engines value keywords highly when they appear in the URL of a page. A far better permalink structure might look something like "www.example.com/reviews/age_of_empires." This permalink structure makes it obvious to a search engine that the article is a review of the game "Age of Empires."