Not sure what you might be missing on Facebook? Do you think you might be missing a trick or two? If you want to be on top when it comes to Facebook, put these best practices to work for you.
Name your Facebook page right with a custom URL Once you've chosen your page name, you don't want to change it - it can cost you in the SEO department and with fans.
Pick a name that matches what you do or your business.
Keep it simple and forthright and get the custom URL- it makes it easier for people to find you.
Use the text box underneath your profile pic This box is meant for a description "about" you or your business - fill it in with appropriate keywords to help Google lead others to you.
Fill out your Facebook Info tab This is where fans find out about you - where you're located, what websites you're affiliated with and what your mission is.
Be sure to pepper it with keywords for search like those that favor products, services and local angles that apply to your business.
Link to your Facebook site from all your other platforms Use the Facebook badge to create a mini FB presence on all your other social media like blogs, LinkedIn, Twitter etc.
Create custom content boxes and tabs Got more to say? Create custom content tabs using the static FBML page on Facebook.
This will allow you to create your own tabs filled with more in-depth product, service or company history for your fans.
Remember to think keywords here and good content.
Always post valuable content Don't oversell or badger - remember, this page is for your fans or customers.
Whatever you post should engage, inform or delight.
Facebook is a fun platform, when you let your content show it.
Fans will return again and again, when what you offer entertains or educates.
(Psst.
Don't forget to link 'em to your website.
) Add photos Keep the nature of Facebook in mind and participate on all levels - this is social, so hang some pictures and make the place look homey.
Use the opportunity to tell your story with captions, event descriptions and photo-tagging.
Conversation, conversation, conversation Like they say in hokey pokey, that's what it's all about.
Updates should be questions or spark a dialogue.
Encourage your fans to post and comment.
Ask their opinions.
But whatever you do, focus on conversation, positive and negative.
That means addressing complaints or negative feedback head-on and politely (for all to see) to resolve issues.
It also means thanking your fans for their comments, kudos and interaction.
Name your Facebook page right with a custom URL Once you've chosen your page name, you don't want to change it - it can cost you in the SEO department and with fans.
Pick a name that matches what you do or your business.
Keep it simple and forthright and get the custom URL- it makes it easier for people to find you.
Use the text box underneath your profile pic This box is meant for a description "about" you or your business - fill it in with appropriate keywords to help Google lead others to you.
Fill out your Facebook Info tab This is where fans find out about you - where you're located, what websites you're affiliated with and what your mission is.
Be sure to pepper it with keywords for search like those that favor products, services and local angles that apply to your business.
Link to your Facebook site from all your other platforms Use the Facebook badge to create a mini FB presence on all your other social media like blogs, LinkedIn, Twitter etc.
Create custom content boxes and tabs Got more to say? Create custom content tabs using the static FBML page on Facebook.
This will allow you to create your own tabs filled with more in-depth product, service or company history for your fans.
Remember to think keywords here and good content.
Always post valuable content Don't oversell or badger - remember, this page is for your fans or customers.
Whatever you post should engage, inform or delight.
Facebook is a fun platform, when you let your content show it.
Fans will return again and again, when what you offer entertains or educates.
(Psst.
Don't forget to link 'em to your website.
) Add photos Keep the nature of Facebook in mind and participate on all levels - this is social, so hang some pictures and make the place look homey.
Use the opportunity to tell your story with captions, event descriptions and photo-tagging.
Conversation, conversation, conversation Like they say in hokey pokey, that's what it's all about.
Updates should be questions or spark a dialogue.
Encourage your fans to post and comment.
Ask their opinions.
But whatever you do, focus on conversation, positive and negative.
That means addressing complaints or negative feedback head-on and politely (for all to see) to resolve issues.
It also means thanking your fans for their comments, kudos and interaction.
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