Profitable Copywriting - 3 Techniques to Achieve Profitable Copywriting
For online article marketing, good copywriting is not enough.
An article may be well written, informative, and structurally sound, but if it is not effective in terms of advertising, it's not performing its task.
On the other hand, copies that are nothing more than blatant ads in text form are also not performing their job right.
Article marketing is about copywriting that strikes the balance between advertising and cascading of information.
Once you achieve this, copywriting becomes profitable.
To achieve profitable copywriting, you must apply the following techniques to your work: 1.
) Give enough information so that readers will feel like they learned something relevant from reading your article, but don't give too much that they won't feel the need to click on the link to your website.
Give general information within the body of the article but leave specific details out.
By the time readers finish reading your copy, they will crave for more.
To satisfy their need, provide a link to your site with a sentence that goes along the lines of "To read more about this topic, click here (link to site).
" 2.
) Maintain a positive tone throughout the article.
Stir the enthusiasm of your readers and sustain it so that when they do click on the link to your site, they'll still be in a good mood.
It's important that they feel this way when they visit your site because a good mood makes people more responsive, which is exactly what you want them to be when you present them with your offers.
3.
) Even though your writing tone is expected to be lighthearted, casual, and conversational, maintain an air of professionalism.
Don't get too familiar, or else you will not be taken seriously.
People expect you to be an authority on the topics you're writing about, and the best way to convey that image is being direct to the point and factual in your articles.
An article may be well written, informative, and structurally sound, but if it is not effective in terms of advertising, it's not performing its task.
On the other hand, copies that are nothing more than blatant ads in text form are also not performing their job right.
Article marketing is about copywriting that strikes the balance between advertising and cascading of information.
Once you achieve this, copywriting becomes profitable.
To achieve profitable copywriting, you must apply the following techniques to your work: 1.
) Give enough information so that readers will feel like they learned something relevant from reading your article, but don't give too much that they won't feel the need to click on the link to your website.
Give general information within the body of the article but leave specific details out.
By the time readers finish reading your copy, they will crave for more.
To satisfy their need, provide a link to your site with a sentence that goes along the lines of "To read more about this topic, click here (link to site).
" 2.
) Maintain a positive tone throughout the article.
Stir the enthusiasm of your readers and sustain it so that when they do click on the link to your site, they'll still be in a good mood.
It's important that they feel this way when they visit your site because a good mood makes people more responsive, which is exactly what you want them to be when you present them with your offers.
3.
) Even though your writing tone is expected to be lighthearted, casual, and conversational, maintain an air of professionalism.
Don't get too familiar, or else you will not be taken seriously.
People expect you to be an authority on the topics you're writing about, and the best way to convey that image is being direct to the point and factual in your articles.
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