Clarity is a word that many sales professionals use, but far fewer can actually demonstrate from their beliefs about sales to their actions specific to selling.
How you define clarity and use it will determine your ability to increase sales.
So where is your clarity? Again, let me repeat this critical question:Where is your clarity?For many sales professionals, it is often spoken in vague terms such as entrepreneurs, small business owners, companies that are not growing when defining their target market.
Clarity surrounds your target market.
Your should have specific knowledge about the demographics and psychographics of those to whom you are trying to sell your products or services.
Think of a snow globe.
Shake up the globe and snow is swirling all around.
This is not clarity.
When the snow settles, you can clearly see the building, figures, whatever within the globe.
This is clarity.
Possibly, by switching the word specific for the word clarity may help you better understand what actions that you need to take to ensure better results.
For example, what are the specific demographics of those you are trying to sell? You should know their needs both active and inactive or latent.
Also, you should have a very specific understanding of market trends affecting your prospects.
Clarity also presumes that you know the purpose or specifics of business that being customer loyalty.
For loyal customers generate far greater profitability and can literally become your unpaid sales force spreading the good word or word of mouth advertising about your business.
What actions are you taking that are building what I like to call raving fans.
Clarity extends beyond the day to day sales activities and should provide you with a big picture or vision of where you are going.
Even if the company has a vision statement, you should have your own vision, values and mission statement as well.
The greater specifics that you have, the greater results you will receive.
Specifics is one of the usual challenges that I discover when speaking with clients during the sales coaching gym.
My sales coaching clients usually need to spend some time of writing down the specific of their target market because in many cases this has not been defined in enough detail from their organizations.
Sales professionals who truly want to increase sales must be able to answer this questions: Where Is Your Clarity?
How you define clarity and use it will determine your ability to increase sales.
So where is your clarity? Again, let me repeat this critical question:Where is your clarity?For many sales professionals, it is often spoken in vague terms such as entrepreneurs, small business owners, companies that are not growing when defining their target market.
Clarity surrounds your target market.
Your should have specific knowledge about the demographics and psychographics of those to whom you are trying to sell your products or services.
Think of a snow globe.
Shake up the globe and snow is swirling all around.
This is not clarity.
When the snow settles, you can clearly see the building, figures, whatever within the globe.
This is clarity.
Possibly, by switching the word specific for the word clarity may help you better understand what actions that you need to take to ensure better results.
For example, what are the specific demographics of those you are trying to sell? You should know their needs both active and inactive or latent.
Also, you should have a very specific understanding of market trends affecting your prospects.
Clarity also presumes that you know the purpose or specifics of business that being customer loyalty.
For loyal customers generate far greater profitability and can literally become your unpaid sales force spreading the good word or word of mouth advertising about your business.
What actions are you taking that are building what I like to call raving fans.
Clarity extends beyond the day to day sales activities and should provide you with a big picture or vision of where you are going.
Even if the company has a vision statement, you should have your own vision, values and mission statement as well.
The greater specifics that you have, the greater results you will receive.
Specifics is one of the usual challenges that I discover when speaking with clients during the sales coaching gym.
My sales coaching clients usually need to spend some time of writing down the specific of their target market because in many cases this has not been defined in enough detail from their organizations.
Sales professionals who truly want to increase sales must be able to answer this questions: Where Is Your Clarity?
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