When deciding where to spend your internet marketing budget, social media sites should be one of your top picks.
Because so much of consumer research and recommendation queries occur via sites such as Facebook, Google+ and LinkedIn, it just makes sense to position your business where the greatest number of potential clients will see it.
For B2C companies, Facebook is a great place to advertise.
But for those businesses that are primarily B2B, LinkedIn may be the better choice.
Here's what you need to know to get start with a LinkedIn advertising campaign.
About LinkedIn Ads LinkedIn advertising campaigns offer a great deal of flexibility.
You can choose to start a very inexpensive campaign or bid higher on clicks and gain maximum exposure to your target market - it all depends on your budget and how many prospective clients you feel you can reach via this social media network.
You will receive a notice of everyone who responds to your ad and can answer them (one time only) via LinkedIn, although the hope is that they will perform whatever call to action you include in your ad.
LinkedIn provides statistics on click-throughs and impressions.
LinkedIn Ad Specifics Are you ready to try a LinkedIn ad? Let's go over the specific steps.
First, you must have a LinkedIn account.
After you are logged in, you can access "LinkedIn Advertising" on the dropdown menu under "Home" in the top menu.
Next, you'll need to add a name for your campaign.
This is just for your purposes, so you can distinguish one campaign from another, especially useful if you want to use split testing that determines which version of an ad brings in more leads.
Then, it's time to decide where you want prospects to go after clicking on your ad.
While it's usually best to create a unique landing page (such as you would do with a Google AdWords campaign), if your budget doesn't allow it, simply point prospects to an appropriate page on your website, depending on what action you want them to take.
So, if you want them to buy, direct them to a shopping page; if you want more Facebook likes, direct them to your company Facebook page.
Now it's time to create a headline for your ad.
You have only 25 characters to work with so it must be short and sweet.
The description of your ad can include up to 75 characters, so once again it's important to be succinct and create a compelling call to action.
Add an image that goes along with the text; the image size is limited to 2 MB and must fit into a 50 x 50 pixel square.
Next up is deciding who will see your ads.
You can select variables based on job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
Finally, decide how much you want to spend on your LinkedIn advertising campaign.
You have two choices: pay per click or pay per impression.
There is a minimum $2.
00 bid per click, although LinkedIn will conveniently provide a Suggested Bid Range based on how much competition there is for your target market.
Be aware that there is a $5 activation fee for starting your advertising account.
You can specify a daily budget and an end date for your campaign to ensure you don't go over a certain amount.
On the payment screen (credit or debit card only), you can add a coupon code from any promotional offers you might have received from LinkedIn.
Running an ad campaign on LinkedIn offers the small business owner a great opportunity for targeted online marketing for a low price.
If you've received a promotional coupon code, why not use it now and see how many new leads you can collect?
Because so much of consumer research and recommendation queries occur via sites such as Facebook, Google+ and LinkedIn, it just makes sense to position your business where the greatest number of potential clients will see it.
For B2C companies, Facebook is a great place to advertise.
But for those businesses that are primarily B2B, LinkedIn may be the better choice.
Here's what you need to know to get start with a LinkedIn advertising campaign.
About LinkedIn Ads LinkedIn advertising campaigns offer a great deal of flexibility.
You can choose to start a very inexpensive campaign or bid higher on clicks and gain maximum exposure to your target market - it all depends on your budget and how many prospective clients you feel you can reach via this social media network.
You will receive a notice of everyone who responds to your ad and can answer them (one time only) via LinkedIn, although the hope is that they will perform whatever call to action you include in your ad.
LinkedIn provides statistics on click-throughs and impressions.
LinkedIn Ad Specifics Are you ready to try a LinkedIn ad? Let's go over the specific steps.
First, you must have a LinkedIn account.
After you are logged in, you can access "LinkedIn Advertising" on the dropdown menu under "Home" in the top menu.
Next, you'll need to add a name for your campaign.
This is just for your purposes, so you can distinguish one campaign from another, especially useful if you want to use split testing that determines which version of an ad brings in more leads.
Then, it's time to decide where you want prospects to go after clicking on your ad.
While it's usually best to create a unique landing page (such as you would do with a Google AdWords campaign), if your budget doesn't allow it, simply point prospects to an appropriate page on your website, depending on what action you want them to take.
So, if you want them to buy, direct them to a shopping page; if you want more Facebook likes, direct them to your company Facebook page.
Now it's time to create a headline for your ad.
You have only 25 characters to work with so it must be short and sweet.
The description of your ad can include up to 75 characters, so once again it's important to be succinct and create a compelling call to action.
Add an image that goes along with the text; the image size is limited to 2 MB and must fit into a 50 x 50 pixel square.
Next up is deciding who will see your ads.
You can select variables based on job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
Finally, decide how much you want to spend on your LinkedIn advertising campaign.
You have two choices: pay per click or pay per impression.
There is a minimum $2.
00 bid per click, although LinkedIn will conveniently provide a Suggested Bid Range based on how much competition there is for your target market.
Be aware that there is a $5 activation fee for starting your advertising account.
You can specify a daily budget and an end date for your campaign to ensure you don't go over a certain amount.
On the payment screen (credit or debit card only), you can add a coupon code from any promotional offers you might have received from LinkedIn.
Running an ad campaign on LinkedIn offers the small business owner a great opportunity for targeted online marketing for a low price.
If you've received a promotional coupon code, why not use it now and see how many new leads you can collect?
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