Social media is one of the driving force of business in today's economic climate.
The recession has hit both big and small businesses very hard.
Amidst the recession, there is one type of business that grew in leaps and bound,that is web businesses using this platform.
Since the massive growth of Facebook and twitter in the media lately, everybody has been paying attention.
Facebook has grown to over five hundred million users and Twitter itself has over two hundred million users.
Whilst traditional advertising cost are rising, social media sites like these have offered a way for you to reach your target customers online without necessarily spending on advertising.
Small businesses are not the only one taking advantageof social media sites to improve their business.
There are large businesses like Dell, Starbucks and Apple that recognise the power of Facebook and Twitter.
These businesses are implementing the use of social networking in their marketing strategy.
Twitter allows you to see what your customers are saying about you.
Facebook allows you to see what your customers are saying about you Twitter allows you to talk back to your customers Facebook allows you to talk back to your customers These socialsites are very important in accessing your customers needs, customers can now tell you their needs and concerns in real-time.
It does not matter if you are a small business or a sole proprietor.
You need to jump on the social media bandwagon and take advantage of the same benefits the big businesses have.