Marketing always plays a very important role in any business for promoting products and services to get valuable customers.
The concept of Social Media Marketing mainly refers to the process of promoting a business or its websites through social media channels or in other words it can be said it is a process of spreading awareness of your website content or brand through social media destination on the web.
It is a powerful and less costly advertising promotional method that provides a business with a large number of links and large amount of traffic if done properly.
We can establish relationships through social media with people so that they come to know about our business products and services and what our company is all about.
Activities involved in Social Media Marketing are writing knowledgeable comments on different blogs, writing content which are aimed to go viral, participation in forums, interaction with colleagues in the industry, helping potential clients and many more to get noticed and providing information to the visitors.

• Social Media Marketing has many benefits, some of which are listed below:
• If this marketing campaign gets successful then the online conversations about your brand increases.
  
• It is comparatively less costly than other traditional ways of advertising like ads on newspapers, radio etc.
  Impact of Social Media Marketing stays for longer time and it is more effective.
  
• It brings large amount of back-links which helps in improving search engine rankings.
  
• If it goes successful then it will generate goodwill for your company and brand which will be beneficial for your company's name.
  
• Once your reputation is build it becomes very easy to advertise about new products or to announce new offers, discounts and sending messages to clients easily.
  
• For making Social Media Marketing fruitful and successful proper planning is required.
  To start with it, some points should be considered like-
• Detailed planning is required for things like who are going to be your target audience and how you are going to target them by your offers.
  
• Strategy should be made to draw more attention from the same group of people.
  This mainly focuses on advertising skills and planning.
  
• Time scale objectives should be known from the beginning.
  So long-term planning should be done regarding the length of the campaign.
  
• The products or services for which marketing is to be performed should be capable enough to attract and satisfy customers.
  There should be no compromise with quality of the product.
  
• Time constraints should be considered along with setting clear goals and objectives.
  

So we can say that Social Media is marketing without a hard sell which does two things at a time i.
e.
bringing traffic to your website and making reputation of your brand.