Event planners are now using social media sites to promote events and services offered by their clients.
Some top success tips for integrating these new media tools into the marketing mix are: 1.
Using Twitter, LinkedIn, webinars, SlideShare and blogs, event planners are able to reach out to clients and potential clients.
With the addition of these tools, planners are able to see a drastic rise in attendance goals that meet or exceed anticipated levels.
In contrast, event planners have seen attendance levels low for events which social media marketing was not used, however, traditional promotional avenues were.
2.
Strategic marketers are using Twitter and Facebook to keep audiences up to date about latest events.
Not only do they find it to be an excellent way to keep audiences informed of what is going on, but it is also an effective way to receive feedback about events or events that people would like to see in the future.
3.
Planners and marketers find social media networking sites to be the best place to find an attract new customers for their business.
Places like Twitter make it easy for you to search for and connect with people in your target group.
From there, on you build the relationship, show your knowledge, grow your authority and hopefully get customers.
4.
Twitter is a very good tool for advertising current events, services, press releases, photo editing, etc.
It helps people identify that task with you.
5.
Subscribe to Google alerts for keywords that are used on Twitter and then identify which tweets are from companies needing professional services.
Then, reply to their tweet, saying that you may be able to help them out.
There is no hard sell here; it's more like being at an event and saying, "I overheard you say you're looking to have an event planned.
What exactly are you looking for?".
Sometimes you will be ignored while other times you will go off the site and start communicating directly.
By the way, do you want to learn more about Social Media?
Some top success tips for integrating these new media tools into the marketing mix are: 1.
Using Twitter, LinkedIn, webinars, SlideShare and blogs, event planners are able to reach out to clients and potential clients.
With the addition of these tools, planners are able to see a drastic rise in attendance goals that meet or exceed anticipated levels.
In contrast, event planners have seen attendance levels low for events which social media marketing was not used, however, traditional promotional avenues were.
2.
Strategic marketers are using Twitter and Facebook to keep audiences up to date about latest events.
Not only do they find it to be an excellent way to keep audiences informed of what is going on, but it is also an effective way to receive feedback about events or events that people would like to see in the future.
3.
Planners and marketers find social media networking sites to be the best place to find an attract new customers for their business.
Places like Twitter make it easy for you to search for and connect with people in your target group.
From there, on you build the relationship, show your knowledge, grow your authority and hopefully get customers.
4.
Twitter is a very good tool for advertising current events, services, press releases, photo editing, etc.
It helps people identify that task with you.
5.
Subscribe to Google alerts for keywords that are used on Twitter and then identify which tweets are from companies needing professional services.
Then, reply to their tweet, saying that you may be able to help them out.
There is no hard sell here; it's more like being at an event and saying, "I overheard you say you're looking to have an event planned.
What exactly are you looking for?".
Sometimes you will be ignored while other times you will go off the site and start communicating directly.
By the way, do you want to learn more about Social Media?
Source...