Business Or Company Name Registration Is Not Enough
If you really want to protect your business name and potentially save yourself hundreds, thousands and perhaps tens of thousands of dollars then you need to know more about trademark registration for your business.
In this article, you will discover:
That merely registering your business and company name is not enough to protect it.
The best way to gain exclusive rights to a business name, logo or product name.
How to achieve this protection for your business.
A lot of business owners think that a business or company name registration is all they need to have exclusive rights to use that name for their business. But if you really want to have exclusive rights to your business name you need to do more than this.
Imagine registering your business/company name and spending thousands of dollars on web site designs and set up, business cards, letterheads, advertising and the like only to find that some other competitor is using a name very similar to your business name and that you can't do anything about it.
The costs could be significant because every business starts out small, but for businesses that dont protect their brand from the start, it can be disastrous when they make it big. As a small business owner, you never know where your business will end up, and your business will not be the first to burst out of its local area and grow country- wide or even expanding overseas.
Trademark Registration: The Best Way To Gain Exclusive Rights
The best way to get exclusive rights to your business name or the name of your new product or service is through trade mark registration.
Compared to basic business name registration, trade mark registration provides much more protection against competitors trying to trade on your reputation by using your name, or a name similar to it.
Registering a trade mark does not have to be restricted to a business name. A trade mark registration can cover a letter, number, word, phrase, smell, shape, logo, picture or a combination of these.
Be aware that, in Australia, registration of a business name in one state does not stop someone who lives in another state from registering the same business name or a business name or logo very close to yours and trading off your good reputation. Also you may need to consider registering a trademark in more than one country if you have expansion plans. At the very least arrange to have a search done to make sure no other business has trademark rights to a business name you want to use so you can avoid the possibility of being sued.
A Trademark Specialist Makes The Process Easier And Less Expensive
Registering a trademark in Australia or in other countries can be a complicated process. A trademark specialist with skills and expertise in this area will guide you through the process to achieve the desired registration.
A trademark specialist can also help you avoid starting use of a name which has already been registered and save you spending money unnecessarily!
If you really want to protect your business name and potentially save yourself hundreds, thousands and perhaps tens of thousands of dollars then you need to know more about trademark registration for your business.
In this article, you will discover:
That merely registering your business and company name is not enough to protect it.
The best way to gain exclusive rights to a business name, logo or product name.
How to achieve this protection for your business.
A lot of business owners think that a business or company name registration is all they need to have exclusive rights to use that name for their business. But if you really want to have exclusive rights to your business name you need to do more than this.
Imagine registering your business/company name and spending thousands of dollars on web site designs and set up, business cards, letterheads, advertising and the like only to find that some other competitor is using a name very similar to your business name and that you can't do anything about it.
The costs could be significant because every business starts out small, but for businesses that dont protect their brand from the start, it can be disastrous when they make it big. As a small business owner, you never know where your business will end up, and your business will not be the first to burst out of its local area and grow country- wide or even expanding overseas.
Trademark Registration: The Best Way To Gain Exclusive Rights
The best way to get exclusive rights to your business name or the name of your new product or service is through trade mark registration.
Compared to basic business name registration, trade mark registration provides much more protection against competitors trying to trade on your reputation by using your name, or a name similar to it.
Registering a trade mark does not have to be restricted to a business name. A trade mark registration can cover a letter, number, word, phrase, smell, shape, logo, picture or a combination of these.
Be aware that, in Australia, registration of a business name in one state does not stop someone who lives in another state from registering the same business name or a business name or logo very close to yours and trading off your good reputation. Also you may need to consider registering a trademark in more than one country if you have expansion plans. At the very least arrange to have a search done to make sure no other business has trademark rights to a business name you want to use so you can avoid the possibility of being sued.
A Trademark Specialist Makes The Process Easier And Less Expensive
Registering a trademark in Australia or in other countries can be a complicated process. A trademark specialist with skills and expertise in this area will guide you through the process to achieve the desired registration.
A trademark specialist can also help you avoid starting use of a name which has already been registered and save you spending money unnecessarily!
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