Facebook fan pages are good for brands, businesses, movies, bands and celebrities who like to interact with their fans, clients or customers.
To begin with you set up an account as fan page.
The next step is to upload a photo or logo with a web address.
That way you can make sure that your fans will know where to go.
Prepare an info page with all ingredients like address (clickable), mission, company details and products or services.
You can limit the information to what the Facebook requires or you can add additional data.
You can add links.
FBML (Facebook version of HTML) will help you to install an HTML tab or box on your Facebook page that will lead your fans to a landing page with 'become a fan' button.
You can make use of tabs wisely for products, newsletter, donations etc.
Sidebars will also help in using as navigating station.
There you can provide affiliate banner, links, and signup form and so on.
Keep the Facebook active by posting everyday or many times a day.
Never let it to be idle.
Put an icon or a link in your newsletter, blog, website, email footer and wherever possible to advertise yourself for more fans.
Do not hesitate to put up an invitation to post a blog about new events.
Promote your Facebook fan page on other networks like the MySpace.
Keep your fan page updated with latest news clippings and reports.
Intelligent contests or competitions will keep people coming back.
The will get the same result with special gifts or giveaways etc.