When it comes to making money online for a living, there are many kinds of business models that you can consider.
Most of the models are potentially very profitable, and many others are not.
The most lucrative model for me personally is the list building/email newsletter model.
So what is this model? Basically, you build a list of newsletter subscribers using an autoresponder service and send them regular emails with information and offers.
You can send subscribers to your sales page via repeated follow-up emails.
Experts recommend that you promote an offer up to 7 times to get maximum sales from your promotion.
Why is this model so profitable for me? The reason is very simple.
Having the ability to promote to your prospects time and time again is far more effective than just going for it in one shot with a direct sales letter with no opt-in form.
If you don't capture the details of your prospects and they leave your sales page, they are most likely to be gone forever.
But if you capture their email and first name and follow-up with them, you are not only more likely to make more sales of your front-end product, you can also promote relevant affiliate products and increase your bottom line.
With an opt-in page, you can get opt-in rates of 30% to 50%.
However, with a sales page, typically you will get a conversion rate of 2% to 4%.
That means you are losing up to 98% of your prospects if you don't capture their email details!