People everywhere seem to be jumping on the social media bandwagon.
With celebrities like Ashton Kutcher (@aplusk) and Oprah's (@oprah) high profile Twitter accounts, this is one social network that has experienced off the charts growth.
Facebook has more than 91 million US visitors.
Blogs, podcasts, Flickr, YouTube and many others, have revolutionized the way we communicate.
There is huge potential to leverage these tools for business.
These tools allows us to communicate with people specifically interested in our brands or messages, people on the other side of the world, current customers, potential customers...
the list is endless.
More businesses are coming around to this idea and are looking for an expert to help them plan their social media strategies.
Accordingly, a bunch of phony "experts" have come to the rescue! They'll teach you everything you need to know in just two seminars for only $100! Sign up today! I say, pass me the snake oil.
Social media has caught fire because it allows us to make connections with so many people.
That doesn't mean you have to be best friends with everyone in your network, but it does mean if you met them on the street you could carry on a conversation with them.
A lot of these hacks...
er...
experts, are really socially challenged.
They know a lot about these topics because they've had a lot of free time to research them.
That doesn't mean they're utilizing these tools well.
If someone tries selling you their expertise in social media, learn a little bit about them.
Is their Facebook page interesting? Do their friends leave real messages on their wall, or is it filled with things like "thanks for the ad"? Are they discussing anything interesting on Twitter, or are their Tweets a recap of what they ate for lunch is 140 letters or less? Do they blog about relevant information, or are they only promoting themselves? There are genuine social media experts.
You know when you see them; their posts make you laugh, make you think, encourage you to learn more.
You would want to know them in the real world.
Usually, they are willing to share their knowledge and expertise with you for free.
A really good example of an expert is Lee Aase: http://social-media-university-global.
org/about/ Aase has been interviewed by national media and manages social media for the Mayo Clinic.
He even started his own University so you, too, can learn about social media.
Oh, and it's all free.
The world of social media changes every day.
Be wary of anyone claiming to be an expert, especially if they are trying to part you from your hard earned money!
With celebrities like Ashton Kutcher (@aplusk) and Oprah's (@oprah) high profile Twitter accounts, this is one social network that has experienced off the charts growth.
Facebook has more than 91 million US visitors.
Blogs, podcasts, Flickr, YouTube and many others, have revolutionized the way we communicate.
There is huge potential to leverage these tools for business.
These tools allows us to communicate with people specifically interested in our brands or messages, people on the other side of the world, current customers, potential customers...
the list is endless.
More businesses are coming around to this idea and are looking for an expert to help them plan their social media strategies.
Accordingly, a bunch of phony "experts" have come to the rescue! They'll teach you everything you need to know in just two seminars for only $100! Sign up today! I say, pass me the snake oil.
Social media has caught fire because it allows us to make connections with so many people.
That doesn't mean you have to be best friends with everyone in your network, but it does mean if you met them on the street you could carry on a conversation with them.
A lot of these hacks...
er...
experts, are really socially challenged.
They know a lot about these topics because they've had a lot of free time to research them.
That doesn't mean they're utilizing these tools well.
If someone tries selling you their expertise in social media, learn a little bit about them.
Is their Facebook page interesting? Do their friends leave real messages on their wall, or is it filled with things like "thanks for the ad"? Are they discussing anything interesting on Twitter, or are their Tweets a recap of what they ate for lunch is 140 letters or less? Do they blog about relevant information, or are they only promoting themselves? There are genuine social media experts.
You know when you see them; their posts make you laugh, make you think, encourage you to learn more.
You would want to know them in the real world.
Usually, they are willing to share their knowledge and expertise with you for free.
A really good example of an expert is Lee Aase: http://social-media-university-global.
org/about/ Aase has been interviewed by national media and manages social media for the Mayo Clinic.
He even started his own University so you, too, can learn about social media.
Oh, and it's all free.
The world of social media changes every day.
Be wary of anyone claiming to be an expert, especially if they are trying to part you from your hard earned money!
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