Facebook is a powerful marketing tool when understood correctly. Twenty million people visit Walmart everyday, two hundred and fifty million people visit Facebook everyday and that is why Facebook has become a powerful marketing tool. You can utilise Facebook as a marketing opportunity but the key to success is by developing relationships with the social connections of your targeted audience.
A powerful traffic technique is having a blog with Facebook comments. Get into the habit of blogging everyday. It is said that a business that blogs twenty times per month, average once per day, get five times more traffic and B2C companies that blog generate 88% more leads per month than those who do not. When you have a Facebook comment on your blog or webpage make sure you have a call to action "please post a comment" and always finish with a strong call to action.
Another traffic technique is the 50/50 rule, we need to communicate with people in order to generate traffic. All the traffic that you generate to Facebook will go to your fanpage. There are two steps you must take to get successful traffic. Step one- We want to get as many visitors as possible to visit our fanpage and like. Step two- As we build our fans we will start sending as many as we can to external websites. Spend 50% of your time at Facebook on other peoples fanpages and 50% of your time on your own fanpage. The key to the success of this particular traffic technique is that you must connect with other like minded people with similar interests and contribute engaging content.
Always asking questions- This technique is a must with a marketing tool like Facebook. If you do not ask questions and look for a comment a lot of people will just move on. Use images while asking a question and then look for a comment. For example you could write " What do you think of.." or " This weekend I am going toâEUR¦" Get people to engage with you.
Another technique you must be aware of is edgerank. This takes into consideration three factors. (1) Affinity score- This is how often you and your fans have interacted. (2) Weight- This means that your content has been shared, commented on or just liked. (3) Time decay- The older a piece of content the less important it becomes. To make sure your content gets seen there are two things you have to do. Post often- at least once per day. This is the golden trick- encourage people to respond. Remember that the pyramid of power with a marketing tool like Facebook are with three things. Likes- comments-shares.
A powerful traffic technique is having a blog with Facebook comments. Get into the habit of blogging everyday. It is said that a business that blogs twenty times per month, average once per day, get five times more traffic and B2C companies that blog generate 88% more leads per month than those who do not. When you have a Facebook comment on your blog or webpage make sure you have a call to action "please post a comment" and always finish with a strong call to action.
Another traffic technique is the 50/50 rule, we need to communicate with people in order to generate traffic. All the traffic that you generate to Facebook will go to your fanpage. There are two steps you must take to get successful traffic. Step one- We want to get as many visitors as possible to visit our fanpage and like. Step two- As we build our fans we will start sending as many as we can to external websites. Spend 50% of your time at Facebook on other peoples fanpages and 50% of your time on your own fanpage. The key to the success of this particular traffic technique is that you must connect with other like minded people with similar interests and contribute engaging content.
Always asking questions- This technique is a must with a marketing tool like Facebook. If you do not ask questions and look for a comment a lot of people will just move on. Use images while asking a question and then look for a comment. For example you could write " What do you think of.." or " This weekend I am going toâEUR¦" Get people to engage with you.
Another technique you must be aware of is edgerank. This takes into consideration three factors. (1) Affinity score- This is how often you and your fans have interacted. (2) Weight- This means that your content has been shared, commented on or just liked. (3) Time decay- The older a piece of content the less important it becomes. To make sure your content gets seen there are two things you have to do. Post often- at least once per day. This is the golden trick- encourage people to respond. Remember that the pyramid of power with a marketing tool like Facebook are with three things. Likes- comments-shares.
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