Blogging is now common place and is an important component for any internet marketer or small business serious about making money online and connecting with an unlimited audience.
Here are the key advantages of setting up a blog; 1) Connection and engagement strategy It is an ideal way to connect with customers you are looking for in a cost effective and compelling way.
A blog provides a platform for your unique expression, a means to share your experience, knowledge and your passions.
In many ways, the solo entrepreneur or small based business are able to demonstrate their colourful personalities and defining reasons for set-up over the dry, sterile and often faceless copy of the larger corporate brands.
2) Relationship building.
Online marketing takes a similar form to traditional business or should be an extension of it.
You wouldn't expect to necessarily sell to someone on first impressions and interaction with your brand.
A blog provides a means to stay in touch with your audience.
Over time your brand presence grows and people get to know you, then like you and eventually trust you enough to work with you and buy from you and hopefully move on to refer your products or services.
3) Establishes you as an authority in your field.
Blogging is one of the best means to establish yourself within your sector or sphere of influence.
If you consistently post and write on a given subject matter then you will quickly get known as the 'go to person'.
It is an ideal way to differentiate your services and offer great value to your clients and readership.
The more you can write with heartfelt passion the greater your potentialto develop an authority and lead a subject area.
4) Search engine optimisation.
Google loves fresh new content so frequency of posts and relevance of keywords can build your organic ranking over time.
Search engine optimisation can be quite sophisticated but essentially the more you target long tail keywords in your niche with lower completion the better the results will be.
Time invested upfront researching this is time well spent.
5) Cost effective traffic builder.
A successful blog can draw traffic from a wide variety of sources providing the investment work is made up front in adding your blog to directories and weekly posts are promoted across social media utilising automatic feeds to link your Twitter and Facebook accounts and links to other specific related forums and sites for your niche.
The only real investment required is your time.
6) Blogging will grow and develop you as a person.
The more effort you make to commence and build a blog in your niche the quicker you will master your topic and consolidate your own learning.
When we need to communicate and teach others what we know we quickly expand our own capability.
As readership and comments grow we take the leadership and job of frequent quality posting seriously.
Blogging can be exceptionally addictive and provides an ideal outlet to share authentically as well as offering a critical central component to a successful online marketing strategy.
Happy Blogging!
Here are the key advantages of setting up a blog; 1) Connection and engagement strategy It is an ideal way to connect with customers you are looking for in a cost effective and compelling way.
A blog provides a platform for your unique expression, a means to share your experience, knowledge and your passions.
In many ways, the solo entrepreneur or small based business are able to demonstrate their colourful personalities and defining reasons for set-up over the dry, sterile and often faceless copy of the larger corporate brands.
2) Relationship building.
Online marketing takes a similar form to traditional business or should be an extension of it.
You wouldn't expect to necessarily sell to someone on first impressions and interaction with your brand.
A blog provides a means to stay in touch with your audience.
Over time your brand presence grows and people get to know you, then like you and eventually trust you enough to work with you and buy from you and hopefully move on to refer your products or services.
3) Establishes you as an authority in your field.
Blogging is one of the best means to establish yourself within your sector or sphere of influence.
If you consistently post and write on a given subject matter then you will quickly get known as the 'go to person'.
It is an ideal way to differentiate your services and offer great value to your clients and readership.
The more you can write with heartfelt passion the greater your potentialto develop an authority and lead a subject area.
4) Search engine optimisation.
Google loves fresh new content so frequency of posts and relevance of keywords can build your organic ranking over time.
Search engine optimisation can be quite sophisticated but essentially the more you target long tail keywords in your niche with lower completion the better the results will be.
Time invested upfront researching this is time well spent.
5) Cost effective traffic builder.
A successful blog can draw traffic from a wide variety of sources providing the investment work is made up front in adding your blog to directories and weekly posts are promoted across social media utilising automatic feeds to link your Twitter and Facebook accounts and links to other specific related forums and sites for your niche.
The only real investment required is your time.
6) Blogging will grow and develop you as a person.
The more effort you make to commence and build a blog in your niche the quicker you will master your topic and consolidate your own learning.
When we need to communicate and teach others what we know we quickly expand our own capability.
As readership and comments grow we take the leadership and job of frequent quality posting seriously.
Blogging can be exceptionally addictive and provides an ideal outlet to share authentically as well as offering a critical central component to a successful online marketing strategy.
Happy Blogging!
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