For entrepreneurs who do not have a web designer on staff, other than learning HTML (and more) from the ground up, you basically have three choices to build a website.
Hire someone to build and maintain the entire project; hire someone to build your site around a CMS so you can make your own minor changes; or do it all yourself with a Site Builder.
Website Development Options

1. Hire a developer to completely write, then maintain your site: This is the simplest but most expensive way.
   And it may be the only solution for a non-standard website.
   Once the site is complete, realistically, you will have to pay the developer to do even simple updates like changing company contacts, adding event announcements, etc.
   
2. Content management System (CMS): Many developers will build your site around a CMS.
   This is a very practical way to approach a website, and will work for virtually all but the most elaborate specialty websites.
   The way it works, the developer designs or customizes a template then places your initial text and images on the site for you.
   The CMS has a WYSIWYG editor that is usually feature-rich that allows you or someone in your company to make simple changes, like adding new employees to your contact page, or perhaps announcements of upcoming events, etc.
   The person who makes these minor changes will have to know nothing about website design.
   They will just need to be a tiny bit computer savvy.
   The WYSIWYG editors can be compared to Yahoo email, or Microsoft Word in ease of use.
   
   • eCommerce Sites/ Shopping Cart Systems: Shopping cart systems such a Zen Cart are much like a CMS.
     A professional should design your initial site, then someone (with a fairly high competency level) will need to manage inventory and sales, reports, etc.
     You can also find templates that with a few modifications you can change the look of your site.
     Though it sounds easy, this is not really a task for beginners.
     You may want to get your web designer to change templates when that time comes.
     A good designer can probably give your site a completely new look in a few short hours.
     
3. Site Builder: Easily build and maintain the site yourself.
   You will need to be only moderately savvy to use a Site Builder.
   A Site Builder has numerous templates to choose from.
   You do all the work yourself except the general layout.
   There is a WSYWIG editor, usually some tools to manage and modify photos, built-in standard page layouts like feedback pages that take little or no effort to create; Photo Albums; Guest Books; and many more depending upon the Site Builder you choose.
   There are limitations to Site Builders.
   Though you can change from one template to another with a few clicks of the mouse to completely change the look of your site, the templates themselves can scarcely be modified.
   You may integrate things like your logo or main image to most, but even small changes to the look of the template are virtually impossible.
   

A Final Thought: When deciding which way to go, there is one consideration to keep in the back of your mind.
Google likes dynamic sites.
You will want to keep your site fresh to stay on top of the all-important page rankings.
You will not be able to just switch on your website and forget it for five years.