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How to Outnegotiate Anyone (Even a Car Dealer!)

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"How to Outnegotiate Anyone (Even a Car Dealer!) by Leo Reilly is a great little book on basic negotiation.
It is simple and straight forward and contains chapters that include: The Power of Patience, The Power of a Positive Relationship, Deadlocking, Offers and Counter-Offers, Status and the Negotiator, Buyer vs.
Seller, The Power of Information and On Intimidation.
The short chapter on intimidation has some excellent advice regarding not rewarding intimidation tactics.
Reilly quickly points out that there is a difference between win-win negotiation that may be appropriate for certain conflict resolution situations and the type of negotiation he focuses on in this book which is bargaining.
There are times when you are buying a product or negotiating a contract when you must be skilled in bargaining and obtaining the best deal for yourself.
You can be certain that in some negotiations the person you are dealing with will be looking out for number one and not interested in your win-win options.
Because of this, bargaining type negotiations skills should be learned, and that is what Reilly teaches in this manual.
As an attorney, I agreed with some of Reilly's observations on lawyers and negotiating.
Lawyers are not always the best negotiators, and he is correct that at times lawyers can create as many problems as they solve.
Thinking before you engage an attorney is great advice.
"How to Outnegotiate Anyone" is a very good primer on negotiation, and would be an excellent selection for the novice negotiator.
It is also a very valuable addition to the experienced negotiator's library.
The book's Bibliography provides many further titles for study.
Many people know nothing about negotiation.
In fact many people are afraid of the bargaining process.
They rather pay sticker price for a new automobile than even think of negotiating a better deal.
The reality is that bargaining is a part of all of our lives and it does not have to be scary, difficult, or destroy relationships.
You can learn to be an effective negotiator and Reilly's book will help you master the bargaining process instead of being afraid of it.
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