As a small business owner starting out, you'll want to position yourself as a respected expert in your field.
Here are a few tips that you can use to create instant credibility in your niche: 1.
Proclaim yourself as an expert in all of your marketing material.
Once you get paid for a service in a particular field that instantly qualifies you as an expert.
Proclaim expertise right from the beginning, explaining that the customer does not just get a great product, but they also get you, and your background.
2.
Write articles.
Just as I am doing here, you can write articles for free submission to magazines, ezines, and other websites.
You instantly become a published expert.
There are so many content-rich sites and magazines out there, whose editors are permanently hungry for information, you can easily get you articles published all over the web in very little time.
Once you write them, they will be out in cyberspace forever.
3.
Have someone interview you on a specific topic and turn it into a series of free podcasts that a customer can subscribe to, or put the interviews on a CD that prospects can request for free.
As the person listens to your voice while they are riving around in the car, you will gain credibility as someone that they learn to trust and respect.
By them time the sale is to be made, the transaction becomes very painless for the customer.
4.
Develop a strong Unique Selling Proposition (USP) that gives you instant credibility.
For example, you can use certain words in your USP that will make your business or service much more believable, such as "You will receive a perfect paint job the first time, backed by 25 years in the profession," or "You will get your taxes done by a state certified expert in 32 minutes, or they are free.
" 5.
Get published.
Whether you create an ebook, or physical book, once you are published, you now have the permanent title of published author that no one can take away.
Authorship can open doors to being a guess on radio and TV shows, as well as people writing reviews of your work.
All of these things will provide free advertising to your business.
Just make sure that you write something that's worth reading, or the negative publicity could overshadow any good that it may have done.
Here are a few tips that you can use to create instant credibility in your niche: 1.
Proclaim yourself as an expert in all of your marketing material.
Once you get paid for a service in a particular field that instantly qualifies you as an expert.
Proclaim expertise right from the beginning, explaining that the customer does not just get a great product, but they also get you, and your background.
2.
Write articles.
Just as I am doing here, you can write articles for free submission to magazines, ezines, and other websites.
You instantly become a published expert.
There are so many content-rich sites and magazines out there, whose editors are permanently hungry for information, you can easily get you articles published all over the web in very little time.
Once you write them, they will be out in cyberspace forever.
3.
Have someone interview you on a specific topic and turn it into a series of free podcasts that a customer can subscribe to, or put the interviews on a CD that prospects can request for free.
As the person listens to your voice while they are riving around in the car, you will gain credibility as someone that they learn to trust and respect.
By them time the sale is to be made, the transaction becomes very painless for the customer.
4.
Develop a strong Unique Selling Proposition (USP) that gives you instant credibility.
For example, you can use certain words in your USP that will make your business or service much more believable, such as "You will receive a perfect paint job the first time, backed by 25 years in the profession," or "You will get your taxes done by a state certified expert in 32 minutes, or they are free.
" 5.
Get published.
Whether you create an ebook, or physical book, once you are published, you now have the permanent title of published author that no one can take away.
Authorship can open doors to being a guess on radio and TV shows, as well as people writing reviews of your work.
All of these things will provide free advertising to your business.
Just make sure that you write something that's worth reading, or the negative publicity could overshadow any good that it may have done.
Source...