We have read all over the Internet that you can make use of Twitter for lead generation. But are BPO units actually able to cash in on the craze surrounding this micro-blogging site? That is the question that is more likely to receive a thumbs-down. Twitter is useful, yes, but your call center agents need to know the ways in which to use this tool. What most telemarketing units do these days is create profiles, add random people as followers and then keep posting web links to the clients' service pages. If you track the website and check for traffic coming in from Twitter, you will be abysmally disappointed. The amount of money you spend in manpower to maintain those profiles will not be justified by what you get out of those. So what's the way out?
To know the answer, you have to dig in to the conception about Twitter. It's a platform where you share ideas, thoughts and knowledge. Your call center agents must not be under the fallacy that followers added to your network are actually interested in your brand. They may have come onboard to widen their own business network. In other words, they are not going to click on the links you provide them with, because they have a business agenda of their own. That's when your outbound call center agents have to play smart. You have to tweet interesting bits of information that have nothing to do with your business. There is no limit to what you can share on the Internet. The tweets of your BPO agents will make your followers realize that marketing is not your only goal. Interaction is the key to success on Twitter.
Posting credible tweets makes your brand feel authentic. No one wants to connect with a spammer. On Twitter, they quickly label you as one when all you do is talk about call center services. Use the retweet function more often. Retweet what your followers have posted. Try to spread the word around for their causes. They will be obliged to help out your lead generation agents in the process. When you have your followers and brand loyalists tweeting for you, nothing can be more beneficial for your business. Keep using these retweets and also thank them when they retweet you. Get your customer service agents to build up relationships with your followers. Personal ties always help sales lead generation.
Listening to Twitter talk is another sure-fire way to conduct sales lead generation. Your followers or other users on Twitter will talk about your brand, both positive and otherwise. The call center agents on the job have to monitor the conversation. Keep track on what they are saying and get your inbound call center team to respond to them. Be prompt in your responses, treating the Twitter profile like a customer service network. Your customers and followers must know that your profile is actively maintained and updated. Put up fresh content links every now and then to keep them coming back for more.
To know the answer, you have to dig in to the conception about Twitter. It's a platform where you share ideas, thoughts and knowledge. Your call center agents must not be under the fallacy that followers added to your network are actually interested in your brand. They may have come onboard to widen their own business network. In other words, they are not going to click on the links you provide them with, because they have a business agenda of their own. That's when your outbound call center agents have to play smart. You have to tweet interesting bits of information that have nothing to do with your business. There is no limit to what you can share on the Internet. The tweets of your BPO agents will make your followers realize that marketing is not your only goal. Interaction is the key to success on Twitter.
Posting credible tweets makes your brand feel authentic. No one wants to connect with a spammer. On Twitter, they quickly label you as one when all you do is talk about call center services. Use the retweet function more often. Retweet what your followers have posted. Try to spread the word around for their causes. They will be obliged to help out your lead generation agents in the process. When you have your followers and brand loyalists tweeting for you, nothing can be more beneficial for your business. Keep using these retweets and also thank them when they retweet you. Get your customer service agents to build up relationships with your followers. Personal ties always help sales lead generation.
Listening to Twitter talk is another sure-fire way to conduct sales lead generation. Your followers or other users on Twitter will talk about your brand, both positive and otherwise. The call center agents on the job have to monitor the conversation. Keep track on what they are saying and get your inbound call center team to respond to them. Be prompt in your responses, treating the Twitter profile like a customer service network. Your customers and followers must know that your profile is actively maintained and updated. Put up fresh content links every now and then to keep them coming back for more.
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