Less Obvious But Creative (And Effective!) Places To Use QR Codes Make it a Gift and Earn Goodwill! Spotify, the online, on-demand free music service for subscribers, came up with a strategy for using QR codes that leveraged the product itself.
They created an application that would download to users who scan the company's QR code.
What the "app" enables users to do is to share an audio greeting card with friends that include songs from the user's own playlist.
This is not only a creative use of QR codes but it demonstrates how to share content that users will value.
The only effort required by the user is a 2-second scan using a smart phone and voila! The user has a new app that will allow them to share something of benefit with friends in their network.
Not only does Spotify become regarded as a company that shared quality products "for free" but those who scan the QR code become part of an advertising and promotional network for Spotify (free of charge!).
Identify Your Customer's Pain Points Just as Spotify generated a lot of goodwill with their audio greeting card app, you can generate goodwill by recognizing opportunities to alleviate "pain-points" in your customer's day.
FirstBank recognized that travelers have some of their most agonizing moments while waiting for flights at airports.
Whether the flight is delayed or because security regulations require travelers to arrive at their gates hours before departure, travelers end up waiting, waiting, and waiting.
So FirstBank decided to include on their indoor poster at a large international airport a QR Code that allowed air travelers to download free Sudoku puzzles or full versions of free eBooks, courtesy of the bank.
Perhaps you can think of some locations in your community where people have long waiting times? You could create a code that when scanned the user receives current news update for their area, or offers crossword puzzle games or other material that entertains.
Contact your local hair salons, doctor's offices, municipal offices, walk-in clinics, laundry mats, drivers' registration offices or other places where people have to wait and ask if you could include table top signage at these locations that would feature your company name and QR code.
Anything you can do to turn grumpy patrons into happy customers would be considered a good thing - especially if the service you offer with your Code comes free of charge! You'll be generating not only potential business from those scanning your QR code at these locations, but also from the proprietors and managers of those business locations who may fit into your target market.
They created an application that would download to users who scan the company's QR code.
What the "app" enables users to do is to share an audio greeting card with friends that include songs from the user's own playlist.
This is not only a creative use of QR codes but it demonstrates how to share content that users will value.
The only effort required by the user is a 2-second scan using a smart phone and voila! The user has a new app that will allow them to share something of benefit with friends in their network.
Not only does Spotify become regarded as a company that shared quality products "for free" but those who scan the QR code become part of an advertising and promotional network for Spotify (free of charge!).
Identify Your Customer's Pain Points Just as Spotify generated a lot of goodwill with their audio greeting card app, you can generate goodwill by recognizing opportunities to alleviate "pain-points" in your customer's day.
FirstBank recognized that travelers have some of their most agonizing moments while waiting for flights at airports.
Whether the flight is delayed or because security regulations require travelers to arrive at their gates hours before departure, travelers end up waiting, waiting, and waiting.
So FirstBank decided to include on their indoor poster at a large international airport a QR Code that allowed air travelers to download free Sudoku puzzles or full versions of free eBooks, courtesy of the bank.
Perhaps you can think of some locations in your community where people have long waiting times? You could create a code that when scanned the user receives current news update for their area, or offers crossword puzzle games or other material that entertains.
Contact your local hair salons, doctor's offices, municipal offices, walk-in clinics, laundry mats, drivers' registration offices or other places where people have to wait and ask if you could include table top signage at these locations that would feature your company name and QR code.
Anything you can do to turn grumpy patrons into happy customers would be considered a good thing - especially if the service you offer with your Code comes free of charge! You'll be generating not only potential business from those scanning your QR code at these locations, but also from the proprietors and managers of those business locations who may fit into your target market.
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