Social media is an excellent platform that gives you the opportunity to associate yourself, as the company owner, with the customers.
You chat with them, respond through polls and get to know their psyche in and out.
It is an excellent way to reconnect with your existing customers and make new ones in the process.
The result of it all is certainly the growth in business.
Hence, all big enterprises are resorting to social media analytics to get an edge over and above other competitors in the market.
The given article discusses on some of the features of social media analytics.

1. The importance of social networking is growing with every passing day.
   What was considered to be initially a platform for friendly interactions, has taken a phenomenal proportion and now most companies are taking the help of social media to further the revenues in business.
   The best part about the promotions through online media is that it is much more cost-effective than other advertising methods and long-lasting, as well.
   
2. Online media involves a more personalized interaction with customers.
   It is a sort of campaign where the customers feel involved and important in the course of action within the company.
   They can post comments on a new launch or service and from that feedback you as the owner can easily decide if you have to improve on some business strategy to further the profits of your company.
   
3. Social networking sites monitoring is also crucial to properly understand the service and avail its benefits.
   The right key words must also be used so as to increase the traffic flow to the site.
   And if the social media campaign is attractive and enticing to the readers, there is a high possibility that event the casual readers might turn into prospective clients for the company.
   
4. With online media, your marketing campaign is not restricted to only one place or region.
   Anybody from anywhere in the world can get an access to the sites and decide to be your customer.
   So even if, you are operating from a remote village, you can get a global audience for your company.
   That is the best part about social media analytics.
   

So in today's world of technology, if you want to make a mark in business and emerge successful globally, all you need to do is have a strong social media campaign.
Social media analytics is extremely interesting and can take you a long way in furthering the profits of your company.