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Winning Through Both Integrity And A Little Intimidation From Time To Time

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Are you a winner? What strategy do you use to win? Do you pick one or another or do you merely use any and all at a place and time of your choosing? I think that I can recommend a couple of books to you to help you sort all this out, which will still allow you to take the moral high-ground.
And you can do so, while slightly dipping your head, running at a full clip as the other runners fail to keep up.
You will run right through the tape at the finish line and prepare to receive your prize on the podium.
Let's discuss these books now: "Winning Through Integrity" by Cliff C.
Jones - 1985.
Integrity and reputation is very important in business and you must guard that, not allowing slander or libelous comments.
This book has real life examples of Ethical Conduct written in stories and mini-case studies.
These tales are all about ethical endeavors in life and business.
The book describes what to do when you need to overcome failure, how to gain and keep your positive attitude and enthusiasm while doing what is right, because it is the right thing to do.
How to build a personal code of ethics that will guide you in life and career or your own business.
Cliff discusses the ten-commandments in business and how to balance your decisions and give to get.
How you can build your own code of conduct for yourself and company and how to dismiss fear and stay straight.
How your strength of character matters and why self-esteem is necessary to keep a stiff upper lip.
How to use greed for a positive rather than letting it destroy you.
No matter if everyone else does what is wrong "dare to be different" says Mr.
Jones.
You really can win through integrity.
"Winning Through Intimidation" by Robert Ringer - 1973.
Why do people use intimidation to get ahead? Because it works, that's why, indeed half of Sun Tzu's war theory is based on this.
The trick is to recognize intimidation and know when to use it to your advantage.
This book is much about philosophy of what works, indeed it has a little bit of Machiavellian and Ayn Rand in it too.
You see there are many ways to win, intimidation is one way, so is the use of high morals and integrity, what is very interesting is that you can use both, even together.
I remember in business we use to come into a town and let all our competition know we were going to take the market, thus the competition hated us and feared us and they made fatal errors because of it, they got off their game.
They were no longer working for the customer, they were focused on working against us.
It just made it that much easier.
When they tried to intimidate us, we would simply, say, great, do it.
It will be a pleasure competing with you, and we sure hope you can perform, we have been so underwhelmed by the competition in so many markets, we look forward to competing, but make no mistake we play to win, and win is exactly what we did.
But at least we had the integrity to warn them up front that we were the team to beat, make no mistake, that was the right thing to do, after all they had the right to know that we were going to kick their butts, right?
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