Those of us who market our goods and services via the internet create an image of ourselves and our products with our words.
From the headlines that we write to the 400 to 1500 word articles we submit for online publication we are constantly painting a picture of ourselves.
Much of the time the only image that the consumer gets of us is the words that are displayed on their computer screens.
Therefore it is very important that we write what we mean to say and we proofread it very carefully.
The text that is seen in your blogs, articles, etc.
determines your professional image.
It is very important that your copy is proofread carefully and is free of mistakes.
How professionally written your blog post or article is will lend to the formation of an opinion about your competence, character and commitment.
Whether you have errors in your copy or don't have errors in your copy paints a picture in the minds of the reader of who you are and what you can or cannot accomplish.
Keep your reader in mind the entire time that you are writing.
Remember that the reason that they clicked onto your blog, article, etc.
is because they have hopes in finding the information that they need.
They are vulnerable and are trusting themselves in your hands.
Not too much could quench the fire of that trust that they have in your expert advice like a typo.
Even though we all know that we are human and all humans make mistakes the tendency to lose faith in an article comes into play as soon as a typo is discovered.
Typos in articles and blogs lead to a bad experience for the reader as well as the writer.
The reader will lose confidence in the article and may not be able to gain the full benefit of the knowledge that is contained in the article.
Sometimes the reader becomes so "turned off" by the typo that they decide not to click through on links to sales pages that they would have otherwise clicked through.
Even if they do click through, that article or blog post with the typo is more than likely the first impression that the consumer would have of you.
This impression, as first impressions do, will linger and follow the consumer through the sales page and order page hindering the sale.
When you are constantly writing and rewriting blog posts, articles, etc.
you might find yourself becoming a little desensitized to the need to proofread your copy three to four times before publishing.
Guard against this tendency with all of your might.
Go through a proofreading checklist.
Read through your copy a couple of times then put it away for about a half an hour then return to it and read through it again.
On the internet your copy is what builds a lasting image of you and your company.
You want your reader to remember your product and not that you had a typo.
From the headlines that we write to the 400 to 1500 word articles we submit for online publication we are constantly painting a picture of ourselves.
Much of the time the only image that the consumer gets of us is the words that are displayed on their computer screens.
Therefore it is very important that we write what we mean to say and we proofread it very carefully.
The text that is seen in your blogs, articles, etc.
determines your professional image.
It is very important that your copy is proofread carefully and is free of mistakes.
How professionally written your blog post or article is will lend to the formation of an opinion about your competence, character and commitment.
Whether you have errors in your copy or don't have errors in your copy paints a picture in the minds of the reader of who you are and what you can or cannot accomplish.
Keep your reader in mind the entire time that you are writing.
Remember that the reason that they clicked onto your blog, article, etc.
is because they have hopes in finding the information that they need.
They are vulnerable and are trusting themselves in your hands.
Not too much could quench the fire of that trust that they have in your expert advice like a typo.
Even though we all know that we are human and all humans make mistakes the tendency to lose faith in an article comes into play as soon as a typo is discovered.
Typos in articles and blogs lead to a bad experience for the reader as well as the writer.
The reader will lose confidence in the article and may not be able to gain the full benefit of the knowledge that is contained in the article.
Sometimes the reader becomes so "turned off" by the typo that they decide not to click through on links to sales pages that they would have otherwise clicked through.
Even if they do click through, that article or blog post with the typo is more than likely the first impression that the consumer would have of you.
This impression, as first impressions do, will linger and follow the consumer through the sales page and order page hindering the sale.
When you are constantly writing and rewriting blog posts, articles, etc.
you might find yourself becoming a little desensitized to the need to proofread your copy three to four times before publishing.
Guard against this tendency with all of your might.
Go through a proofreading checklist.
Read through your copy a couple of times then put it away for about a half an hour then return to it and read through it again.
On the internet your copy is what builds a lasting image of you and your company.
You want your reader to remember your product and not that you had a typo.
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